If you are thinking of writing an SEO optimized article that means you know something about SEO. Now you are looking for a tool and found SEMrush is one of the top SEO research tools. That’s why you are here looking for a SEMrush Tutorial.
SEMrush is a must-have SEO tool if you are focusing on ranking on the first page of search engines. This tool is highly recommended by the pro SEO experts because it ensures you the exact information that you are looking for through this app.
SEMrush Tutorial & Reviews
In this SEMush Tutorial, I am going to explain each and everything you will need to know while using SEMrush so that you can make this tool more productive.
What we will describe in this article are:
- Full SEMrush Tutorial
- How to use SEMrush to increase your website traffic
- How can become an SEO expert using SEMrush
SEMrush is an amazing SEO tool that will help you do your keyword research by spying on your competitors, run an SEO audit on your blog and figure out the errors and bucks that are a barrier to your search ranking, find out backlinks opportunities for you and many more.
This amazing SEMrush SEO tool is widely recommended by best SEO experts all over the world. SEMrush is a perfect tool for all kinds of enterprise no matter how big or small it is.
According to SEMrush, they are connected with more than 46 million domains and 120 millions keywords that helps to track so many things of search engines.
The most important thing they do is helping you in content marketing. Content marketing strategy is important because it helps to create your own community of loyal clients, increase your site authority, helps to stay competitive and add value to your site.
How SEMrush Works
When you first log into your SEMrush, you will see an amazing interface like the following image. Try SEMrush 7 day free trial to understand more clearly.
This is the interface where you will find all the summarized data of the domain you’re going to track. I will show that it works using a domain name.
You can perform keyword research in two ways. To perform the first one, the first thing you need to do is insert your domain in the search option.
The second way is by creating a project you can collect data from outside the server by using SEMrush projects. They calculate your website visibility and compare your website with your competitors.
You can create a new project entering your domain in the project section and click to create. Or you can click on the plus icon next to the project button and fill the required information.
Creating a project will feel like a new amazing experience. Once you have filled the required information, SEMrush will start showing you the recommended marketing and research tools.
For your note, you can also get access to some of the above tools by going back to the dashboard also.
Lets understand the SEMrush Dashboard more properly,
SEMrush Dashboard Insights
This function will help you to perform an analysis on your site’s health and automatically informs you of the proper report to take action.
On-page SEO Checker
On-Page SEO Checker will help you to show the ways to improve if you already have ranking pages. It will help you to analyse the on page seo factors and collect the SEO optimization ideas to increase your organic traffic.
Social Media Tracker
You can track your social engagement using SEMrush. It will help you to track everything related to your social accounts if you connect your social media profile with SEMrush.
Brand monitoring tool helps to get informed about the mentions of your brands and competitors on the web. This tool covers various external sources such as social media to news portal sites on the web.
This tool allows you to highlight dates in charts and graphs with custom report information. Organic search report to position tracking.
SEMrush sensor tracks Google’s Search Engine Results Pages volatility. It helps you stay alert if there any algorithm changes. You can check using this tool if your site is affected by the changes or not.
These tools help to get rid of your toxic links. The audit helps you to find out the backlinks that are harmful or beneficial for your site. It combs 500 backlinks per referring domain.
Organic Traffic Insights
SEMrush Organic traffic insights helps to combine the Google analytics, Google Search console and SEMrush data together in a single dashboard.
It collects data through click through rate, organic keywords and volume and ranking factors served by SEMrush and Google search console.
Display Advertising Tool
Display advertising tools help to analyze other advertisers to have an idea which keyword they are using to advertise their business. You can also find out by directly spying on your competitors domain to know what strategies they are using to give ads.
How To SEMrush SEO Tool
Now you have an idea how SEMrush dashboard works and How you search your domain or competitor domain to track your desired data. Now I will explain these topics more elaborately.
After adding your domain, SEMrush will immediately start generating the following metrics for your SEO research in seconds-
- Total organic keywords
- Organic traffic
- Ads keywords
- Ads traffic
- Current active display ads
Once you will put your domain name into the “search” and press “enter”. You will see the total domain analytics here.
You can run this analysis by using your competitors domain name also. Don’t worry you will not be fined for that. This tool is made for that purpose. So that you can spy on your competitors.
You will see here five important factors that will help you to have a total idea about your competitors.
Let’s learn this matter more elaborately:
- Authority Score: Authority score is an overall quality of a website. It defines how authentic a site and how Google gives importance to this site. An authority score depends on many factors like backlinks, dofollow, nofollow links, SEO, organic search and many more.
- Organic Search Traffic: This option will let you know much organic traffic your site generates from search engines and who is competing your site with that keyword.
- Paid Search Traffic: Paid search traffic are the visitors that come from the advertisement and on the top of the search results.
- Backlinks: This option describes how many backlinks you are having from another site.
- Display Advertising: This area shows you the place where your ads are showing and which of the landing pages are getting the most impressions.
You will see the total overview on the top portion like that includes the domain’s organic search traffic, paid search traffic, backlinks and display ads analytics.
It’s okay if it shows zero display ads metrics in your domain. This is because you do not run any ads for your domain.
These metrics are not that valuable. There are some more important datas that will help you to make more important decisions.
Check the Organic Traffic Data
This is the most awaited section you are waiting for to learn keyword research for SEO, right?
SEMrush tutorial content will give an overview on this topic.
You will find here for which keywords the domain is getting organic search. The top five organic keywords that are driving traffic will be shown here.
You will have some useful metrics that have a great impact on the website organic traffic.
Let’s check the metrics-
- Position: This option will let you know the current ranking position of each keyword. As You see here for which keyword the root domain is ranking on number one.
- Volume: In this section you can check the volume of traffic. The option represents the values of monthly search traffic for every keyword.
- CPC: SEMrush CPC represents the advertising are willing expenses on paid search placement. If your CPC is higher, there is more lucrative payment it deserves.
- Traffic Percentage: This section will let you know what is the percentage of traffic for a certain keyword or you can say it like it lets you know what is the percentage of contribution of every keyword in your blog.
Now you are thinking how this research will benefit you. Right? You will need to do the research to stay upto day on search ranking. It will help to make decisions on which content you should give more focus.
Specially focus on the keywords that are out of top 10 ranking. Because that keyword is not ranking because it has a lack of social shares, backlinks or other aspects. It will help you to focus more on those keywords.
Spy on your competitors
You can easily pull your competitors data by using SEMrush. SEMrush will help you to identify what strategies are using the top level competitors to rank on Google number one page.
Are you a little worried about searching for the top competitors? SEMrush made this calculation simple for you.
All you need to do is just go to the section below of section “Top Organic Keywords. Here you will find another section name “main organic competitors”
These are the websites competing for the same keywords with your site.
You can spy on your competitors by simply clicking on them. You can pull every single data for what they rank on the top.
A keyword strategy can not add any value if you can use SEMrush building your backlinks. You can build backlinks through guest posting, blog commenting and there are many other options you can try to build your backlinks
If you see on the left, you will “link” a source that contains the backlink to your site. On the right, you will see the anchor text that is being linked to your site.
With SEMrush you will able to find-
- Dirty links that may harm your website by competitors
- You can know your most important links that add values to your site
- You can identify which of the contents needs more backlinks
- You can track the competitors data through a backlink profile.
Check Paid Searches
You can check the paid searches on SEMrush easily. I have run an investigation using the GetResponse website and found the following data about their paid searches.
The main difference between organic search traffic and paid traffic are PPC marketing. You have paid for that keyword to get traffic.
This research will help you to reallocate your costing to the best performing keywords. That will ultimately increase your website traffic.
You can have a look at the following images to have an idea how it looks like if you run ppc ads for certain keywords.
You can check the full report by clicking on the “View full report” option under any of the section.
Don’t get confused between paid search ads and display advertising. There is a difference. Paid search ads will only display when you will search for a keyword on the search engines.
For example, If you enter “ Getresponse” on Google, you will get paid search ads. These are showing on the top to earn more clicks. This is called paid search ads.
If you are noticing on the above images. I have marked some ads in the redbox. These ads are display ads that are shown in a certain website. These ads are displayed by google or other platforms.
If you are thinking of starting display ads” SEMrush can show you the correct path. Let’s check how-
You will find the sample ads text at the bottom of the domain overview. You can check what strategies your competitors are using to run their display ads.
How To Find Profitable Keywords Using SEMrush
You can find the keywords easily that will be profitable for you. You can execute your keyword analysis by selecting “keyword overview” in the drop down menu. I have written a detailed guide on this topic here.
In this section you will see four features like-
- Keyword magic tool
- Keyword manager
- Ad history
- Keyword difficulty
Keyword Magic Tool
The keyword magic tool feature in SEMrush made the keyword research insanely easy. If you wanna do keyword research in a traditional way, you have to do a lot of brainstorming for that.
Keyword Magic Tool will give your relief from this pressure by collecting best keywords from its database of over 9.4 billion keywords.
Keyword Manager helps to collect your favourite keywords from SEMrush and save your keywords with fresh metrics. You can also export your keywords into an XLSX or CSV file.
This tool helps to keep a track of your past run ads. You can use the data to analyse the volume of ad traffic, price and the number of ads for certain keywords
Keyword difficulty is a percentage of how difficult it is to rank a keyword. The higher percentage it is, the higher it is difficult to rank. SEMrush helps to find you low competitive keywords through keyword difficulty features.
How To use Project Feature
SEMrush helps you to add twelve different tools to track your site through site auditi, position tracking, on page SEO tracker, social media tracker and many more.
Let’s check which tool can help you how-
Site audit helps to identify the issues that is barrer to your SEO. You can easily find out the broken links and harmful links to your site through Site audit.
If you follow the above image, you can see that “FacileWay’ got some issues there. I have to fix the issues to make my site more SEO friendly. When the site health is 100% that means my site has no issues.
This feature is also known as the SERP tracking. It will let you know your daily rating for a custom set focused keyword. If you set a some keywords and stay update with keyword this feature will help you.
On Page SEO checker
This feature helps to improve the SEO of your site by providing useful strategy ideas, SEO ideas, content ideas and many more.
SEMrush Social Media Poster
SEMrush social media poster helps to create your plan, schedule and analyse your social media performance. You can also track your competitors over the major social media platforms.
SEMrush Brand Monitoring
If you are trying to find your mentions manually it will be time consuming for you. But SEMrush will find it within minutes by scanning on the web and informing you every single mentions and review you will get from your audience or competitors.
SEMrush Backlink Audit
By running SEMrush backlink audit you can easily disavow the toxic links. This feature will help you to figure out the links that you wanna keep or delete. It allows a maximum of five hundred backlinks per referring domain.
SEMrush Content Analyser
This feature will track your social shares, keyword rankings, backlinks and google analytics data to find out the content engagement and show the ways of improvise.
SEMrush Gap Analysis
SEMrush Gap analysis helps you to find the keyword gap and backlinks gaps between you and your competitors.
How Keyword Gap Work
Keyword gap analysis is the process by running what you can find out exactly which keywords are driving traffic to your competitors site but not to your site. It will help you to find out the profitable traffic generating keywords for you.
If you look at the above image, you can see that the red boxed keyword is missing on my site. So I have made a money blog resourceful with those keywords. But before that you must have found the keyword difficulty.
There are more keywords you will find by clicking on the bottom of all keyword detail options.
SEMrush Backlinks Gap features will help to find the backlinks that are referring to your competitors website. So that you can connect with backlinks and connect your blog with them.
By using this tool you can track maximum 200 domains backlink data at a time. If you are thinking of large scale business, this feature is for you.
This feature helps to find out amazing content ideas without any brainstorming. Use this tool to generate new articles, topics and headlines to write about.
SEO content Template
When you insert a keyword or some of keywords, SEMrush analyse top ten domains that are ranking on the top and give you effective recommendation for your content length, the backlinks details and keyword placement reminders.
You can see the above red box elements that are showing the most recommended factors you should consider to write your SEO optimized content.
SEO Writing Assistant
SEO writing Assistant tool instantly provides you with the recommendation for your content optimization depending on the search engine’s top ten articles.
These are some basic features you will need to use to build a successful blog. You are thinking why is not this feature is not over yet.
SEMrush offers so many amazing features that if I try to explain everything in one post, its gonna be irritating rather than learning. Make sure you have comfortable with the above SEMrush Tutorial.
- Keyword Research For SEO-Step By Step Beginner Guide To Follow
- How To Write SEO Friendly Article-Beginner’s Guide To Follow
How To Get SEMrush Pro 7 Day Free Trial
If you want to get most outcomes from this SEMrush tutorial, You have to try this step in the pro version. Don’t worry FacileWas has brought SEMrush 7 Day Free trial for the pro version.
As we have discussed the pro features here in SEMrush Tutorial, you will need of SEMrush Pro account. You can not try these steps in a free account. It won’t cost you any money on the free trial period. You can cancel the subscription if you don’t love this tool within 7 Days.
Firstly: Just go to this Special link to get the 7 days free trial landing page. You will see a landing page like the following image.
Secondly: Click on the “Get a free 7-day trial” Then enter your email and password. Then you will be redirected to an interface like the following image. Select your pro plan or the plan you will need most.
Then you will be redirected to an interface like the above image. Select your pro plan or the plan you will need most.
Finally: Enter your card information and place the order.
After placing an order you will get access to the pro plan worth of $99/95/month for absolutely free for 7 days.
FAQs About SEMrush
Where does SEMrush get its data?
SEMrush has a database of 46 million domain and 120 million keywords. It collects data from the top 100 pages for bringing you to the best keywords.
How to use SEMrush for free?
You can use SEMrush Pro Features without paying money by grabbing there 7 days of a free trial.
Can I cancel my SEMrush account?
You can cancel SEMrush account by visiting Subscription Info page and updating your “recurring status”
How Accurate is SEMrush?
SEMrush provides very accurate data. If you have confusion you can compare with another SEO tool for your own satisfaction.
How do I use SEMrush?
You can spy on the top leading websites of your niche or the keywords that drive the best traffic.
Is SEMrush free?
With a free account, you can use many useful features. But with a very limited amount. Try pro account to get the most outcome from SEMrush.
From the above SEMrush Tutorial, you have seen that SEMrush provides vast insights starting from site audits to spying on competitors insights.
This amazing SEO is continuously improving its performance and I can guarantee you will able to enjoy many more features forgive your ranking an extra boost.
If you can learn all the effective actions of I have shown in this SEMrush Tutorial, You can become an SEO expert easily. Making your site on the top will become just a matter of time.
This is a must-have tool for every blogger. If you loved this SEMrush tutorial guide, Please feel free to share with your friends. Don’t forget to bookmark this page to read later.