Latest blogging Statistics

35 Latest Blogging Statistics 2023: Blogging by Numbers

Blogging has come a long way since the days of LiveJournal and Blogger. Today, there are over 600 million blogs on the internet, with more than 2 million blog posts published every day.

With so much competition, it’s important to stay on top of the latest blogging statistics and trends in order to keep your blog relevant and successful.

In this post, we’ll take a deep dive into the latest blogging statistics for 2023, covering everything from blogger demographics to SEO and content strategy.

We’ll also examine the key tech trends impacting blogging today, including the rise of voice assistants and mobile blogging.

Whether you’re a blogger looking to maximize your income or simply curious about the state of the industry, this post has all the data you need to know about blogging by numbers in 2023.

Table of Content

Blogging Statistics 2023: What to Expect

Editor’s Pick

  • Longer blog posts are more likely to perform well, according to research. Articles ranging from 1,000 to 2,000 words have the highest shares and engagement among readers. (Backlinko)
  • Companies that publish 16 or more blog articles per month experience almost 3.5 times more traffic than those producing four or fewer posts. (Oberlo)
  • Blog designs must be mobile-friendly in today’s world. With over 53% of web traffic coming from mobile devices, it’s essential to have responsive and adaptive blog designs. (Wix)
  • Sharing blog posts on social media platforms can significantly increase website traffic. Statistics show that sharing content on Twitter generates 113% more clicks, and sharing on LinkedIn and Facebook can boost traffic by 200% and 250%, respectively.
  • Adding visuals like images and videos to blog posts can increase engagement significantly. Articles with images have a 94% higher viewership, while videos can augment organic traffic by up to 157%. (Hubspot)
  • Neglecting to blog may result in 13 times less ROI compared to those who prioritize it. (Hubspot)
  • Blogging is crucial in building email subscriber lists. Marketers who prioritize blogging can see a positive ROI of up to 13 times more as blogs provide opportunities to collect visitor emails. (Hubspot)
  • Optimizing blog posts for search engines is crucial to driving organic traffic. Websites with blogs see a 434% increase in indexed pages, enhancing their chances of higher rankings in search results. (Hubspot)
  • WordPress, a widely-used blogging platform, empowers over 40% of all websites on the web.
  • Blogs are considered reliable sources of information, with 81% of US online consumers placing trust in the advice and information provided in blogs.

In the coming year, bloggers can expect a surge in business investments towards blogging as a marketing strategy.

It is essential to keep up with the rising trend of video content to effectively engage audiences. With the rise in mobile users accessing blog posts on their devices, it is imperative to optimize for mobile-friendly experiences.

As voice search takes centre stage and smart speakers gain momentum, bloggers need to adapt their SEO strategies accordingly.

Collaborating and guest posting remain vital components in reaching new audiences and building relationships within your niche.

Key Stats on Blog Views and Readership

Despite the growing popularity of vlogs and podcasts, blogging remains one of the most popular forms of content creation.

With over 600 million blogs available on the internet today, marketers and bloggers need to stay ahead of the competition by creating quality content that resonates with their target audience.

Blog readership statistics

According to Statista, over 70% of blog views come from mobile devices, emphasizing the need for mobile optimization.

Blogging is an effective marketing tool that helps build brand awareness and drives organic traffic to websites.

Blogging Statistics In Numbers

Number of BlogsOver 600 million blogs on the internet
WordPress UsageMarketers who prioritize blogging are 13x more likely to see positive ROI
Blog ReadershipApproximately 77% of internet users read blogs regularly
Backlink BenefitsCompanies with blogs receive 97% more backlinks
Purchase Influence61% of US consumers have made purchases based on blog recommendations
Impact of ImagesBlog posts with images get 94% more views
Long-form Content PerformanceArticles with 2,000+ words receive the most social media shares
Trust in Blogs81% of US online consumers trust information from blogs
Lead GenerationCompanies with blogs generate 67% more leads
ROI and BloggingMarketers prioritize blogging are 13x more likely to see positive ROI
Blogging as Marketing Priority55% of marketers consider blog content creation a top priority
Brand Perception60% of consumers feel more positive about a brand after reading its blog
Global Blogging LanguagesEnglish, Spanish, Portuguese, Indonesian, French
Corporate BloggingMany Fortune 500 companies maintain public-facing blogs
Monetization PotentialBloggers can earn income through advertising and affiliate marketing

Bloggers continue to monetize their blogs via sponsored posts, affiliate marketing, and advertising. To earn more from blogging, diversification of income streams is essential with a clear understanding of the audience’s interests.

Latest blogging Statistics

Consistently creating quality content builds an engaged audience, attracting sponsors or advertisers. Brands preferring bloggers with strong results are shifting towards influencer marketing while native advertising remains popular.

Staying up to date in the blogging industry is imperative to remain competitive.

According to Statista’s blogging statistics 2023 report, over 80% of consumers trust advice and recommendations from blogs; therefore, good content strategy and strong digital marketing efforts are necessary for better ROI.

The Latest Stats on Long-Form vs Short-Form Content in 2023

Incorporating long-tail keywords in blog content is crucial for improving organic traffic through search engines like Google.

According to, WordPress powers more than 30% of the internet, making it an essential platform for any blogger.

Blogging Statistics For Long- form content

Social media platforms like Facebook, Twitter, and LinkedIn are great for promoting your blog posts and engaging with your target audience.

Email marketing is another effective way to reach out to new readers. Backlinko reports that longer blog posts generate more backlinks, which can boost brand awareness and increase ROI.

Including infographics or video content in your blogging efforts can lead to better results and engagement with the target audience.

To maximize the benefits of guest posting in blogging and link building, it’s important to keep your target audience in mind and focus on creating high-quality content that adds value for readers.

By choosing reputable websites with relevant audiences and incorporating keywords related to your niche or brand, you can earn strong results in terms of organic traffic, brand awareness, and backlinks.

According to blogging statistics 2023 from Statista, Tumblr is the most used blogging platform with over 495 million blogs, while WordPress powers over 60 million blogs worldwide.

Whether you’re a new blogger or an experienced content creator, incorporating guest blogging into your overall content strategy can help drive better results for your blog.

The Latest Tools and Strategies for Blog SEO in 2023

To ensure strong results with your blogging efforts in 2023, it’s crucial to focus on optimizing your blog’s SEO using the latest tools and strategies.

This includes utilizing long-tail keywords and semantic search when creating quality content that meets user intent.

To stay ahead of the game in the ever-changing world of SEO, it’s important to keep up with emerging trends like voice search optimization and optimizing for featured snippets.

Consider guest posting to earn high-quality backlinks and try out some of the latest tools like SEMrush, Ahrefs, and Moz.

The Latest Stats on Blogging Jobs and Income Opportunities

Blogging jobs are on the rise, with an estimated 31.7 million bloggers in the United States alone. Top bloggers can earn six-figure incomes through sponsorships and partnerships.

Incorporating video content can help bloggers keep up with trends and attract more viewers.

As technology continues to advance and internet access expands globally, the blogging industry’s future looks promising.

1. Over 600 million blogs exist on the internet

Blogging has become an excellent source of income for millions worldwide with over 600 million blogs on the internet.

Many businesses use blogs as a marketing tool to attract their target audience, while visual content like videos and images continue to gain importance in the industry.

Number of blogs statistics

AI and machine learning are expected to play a more significant role in content creation. Marketers can benefit from platforms like WordPress, social media, email marketing, and LinkedIn for strong results.

2. Every day, more than 2 million blog posts are published

Every day, over two million blog posts are published, highlighting the need for quality content creation that stands out in a crowded blogging landscape.

Uniqueness, value, and engagement are essential elements of successful blogs today. Incorporating video elements adds appeal while keeping up with the latest trends.

Bloggers can use new tools and platforms to stay relevant to an expanding internet audience who seek authenticity, brand awareness and strong results from their search engine optimization (SEO) efforts.

3. 31.7 million bloggers exist in the United States

With over 31.7 million bloggers in the United States alone, blogging has evolved from being just a hobby to becoming a lucrative career option for many individuals.

As the number of bloggers continues to grow, competition for attention and readership becomes fierce, making it crucial for bloggers to produce high-quality content that resonates with their audiences. S

Social media platforms have been instrumental in promoting blogs and helping bloggers reach new audiences.

Joining this community can lead to strong results in brand awareness, organic traffic, backlinks, monetization strategies, ROI on marketing efforts, and much more.

4. 77% of internet users read blogs

With over three-quarters of internet users reading blogs, quality blog content remains highly relevant and in demand among online audiences.

To succeed, bloggers must prioritize creating unique, valuable, and engaging content that stands out from the competition.

website blogging statistics

Incorporating AI technology into blogging efforts can unlock new opportunities for content creation and optimization while adapting to evolving trends in the industry is essential for maintaining a competitive edge.

By staying current with emerging trends across social media platforms, search engines like Google and HubSpot, email marketing tactics, guest blogging strategies, niche-specific keywords, longer-form content types such as infographics or case studies, backlinks from high-authority sites like Orbit Media or Backlinko.

5. Approximately 77 million comments are left on blog posts every month

Engaging with your audience through the comment section is crucial for building a community around your own blog.

As per the latest blogging statistics, more than 77 million comments are left by internet users every month on different blog posts.

It’s vital to leverage this interaction and encourage feedback from readers. With AI technology expected to grow in the blogging industry, bloggers must continue adapting to new forms of content creation to get better results and engage their target audience effectively.

This stat highlights that there is still a strong demand for quality content in the world of blogging.

6. blogs get viewed by 409 million people every month

With millions of users worldwide, WordPress remains a top choice among bloggers and businesses alike. In 2023 alone, an estimated 409 million people are expected to view blog pages per month.

how much is the blogging industry worth

These numbers highlight the importance of having a strong online presence and utilizing blogging as a powerful tool for content creation and marketing in today’s digital age.

7. Statistics for Blogging Platforms

Blogger demographics are changing in 2023, and WordPress leads the pack with over 60% market share among blogging platforms like Tumblr and Blogger.

Blogging platforms statistics

With over 31 million active bloggers expected by then, companies using blog content will continue to see strong results in terms of brand awareness, traffic increases, and organic search rankings.

8. Tumblr Empowers Approximately 495 million blogs

With over 495 million blogs, Tumblr is the most used microblogging platform in the world.

Boasting an engaged user base of almost 400 million active users, it’s no wonder that Tumblr has become synonymous with creative expression and subculture, particularly among young people.

Whether you’re looking to share text, photos, videos or GIFs, Tumblr offers bloggers a unique platform to showcase their content and build their brand.

9. WordPress powers approximately 60 million blogs

With over 60 million blogs powered by WordPress, it has become the most popular and reliable blogging platform for bloggers.

Offering a range of customizable themes and plugins, WordPress helps you create a visually appealing and feature-rich blog.

With a strong community of users offering support and advice, WordPress ensures that you have everything you need to create quality content for your own blog.

10. Wix has over 2 million users worldwide

With over 2 million users worldwide, Wix is a popular website builder that allows users to create professional-looking websites without any coding knowledge.

Along with various features such as SEO optimization, social media integration, and e-commerce capabilities, Wix provides customizable templates to enhance the user experience.

According to blogging statistics 2023 by HubSpot and Statista, marketers prefer using Wix due to its strong results in organic traffic.

With Wix’s easy-to-use tools for content creation like video content and infographics, it has become a go-to platform for bloggers and content marketers alike.

Read Also: What is Hubspot Used for?

11. Medium Has 60 Million Readers Every month

Medium is a popular blogging platform that offers various tools and resources to help writers improve their craft and grow their audience.

With over 60 million monthly readers, it’s an attractive option for bloggers looking to gain exposure and connect with other writers and readers in their field.

Writers on Medium can join communities of like-minded individuals and engage in discussions about their niche, thereby building their following.

By using Medium as a blogging platform, you can effectively market your content, establish authority in your niche, and ultimately drive more traffic back to your own blog or website.

12. Blogs rank second in popularity as a content marketing medium

Did you know that blogs are the second most commonly used form of media in content marketing? In fact, companies that publish regular blog posts see a staggering 67% increase in lead generation!

To get the most out of your blogging efforts, consider creating long-form blog posts with engaging visual content like images or videos.

This tactic tends to perform better in search engine rankings and can increase the shareability of your blog post.

13. Long-form blogs of 3000-10,000 words Get More social shares

Long-form content, consisting of blogs ranging from 3000 to 10,000 words, tends to receive the most shares on social media.

Longer blogs provide comprehensive information, which offers greater perceived value to readers thus increasing engagement.

While writing long-form blogs, ensure quality content rather than focusing solely on word count. It’s important to structure the blog in an easily readable format with multimedia included such as images or videos.

Prioritizing these key points along with keyword research and guest blogging efforts can lead to a stronger result in terms of organic traffic and backlinks.

14. 30% of blog readers prefer headlines with numbers

Bloggers can attract more readers and increase engagement by including numbers in their headlines, as 30% of blog readers prefer headlines that include a number.

Numbers can give readers an idea of what to expect from the content and are proven to be an effective headline strategy along with posing questions or making bold statements.

Quality content is key in keeping readers engaged and coming back for more, as shown in various blogging statistics such as those published by Hubspot, Statista, and Orbit Media.

15. 21% prefer personalized blog headlines

Headlines that address your readers’ needs and preferences are crucial for attracting and engaging them.

According to blogging statistics 2023, 21% of blog readers prefer headlines that address them directly using personal pronouns like “you”. Bloggers should also consider incorporating numbers, posing questions, or making bold statements to grab their readers’ attention.

Crafting creative and accurate headlines tailored to your niche and target audience is key to increasing organic traffic and brand awareness.

16. Lists in articles can double the traffic

Including lists in your blog posts can significantly increase organic search traffic to your website. According to blogging statistics by Statista, blogs with one or more lists can drive twice as much traffic as those without them.

Lists make it easier for internet users to scan and digest the information quickly which makes them more likely to share your content on social media platforms like Facebook and Twitter. Additionally, lists add visual interest and help break up long blocks of text in a blog post.

Did you know that over 64% of all blog views are on Chrome browser? The popularity of mobile devices can be seen in the fact that they account for nearly half of all blog traffic.

Multimedia content such as videos and images tends to lead to higher engagement rates. It’s interesting to note that the average length of a successful blog post is between 1,500 and 2,000 words.

These stats from Statista and Orbit Media show the importance of quality content creation when it comes to blogging.

18. Blog posts are preferred over ads by 70% of consumers

Recent blogging statistics show that traditional advertising methods are becoming less effective as 70% of consumers now prefer blog posts over ads.

Ad-blockers have also contributed to this shift towards blogging as a trusted source of information.

With the help of high-quality content and targeted keyword research, businesses can generate organic traffic from their own blog or guest blogging on other platforms.

By focusing on niche-specific topics and incorporating infographics or video content into their blogging efforts, brands can increase brand awareness and backlinks that improve search engine rankings.

19. Blogging can increase website traffic by up to 55%

Adding a blog post to your website can help you attract up to 55% more visitors, improve search engine rankings, and drive organic traffic.

Consistent blogging efforts can also lead to increased brand awareness, higher lead generation, and establishment as an authority in your niche or industry.

According to stats by Statista and Orbit Media, businesses that maintain a regular blog generate 126% more leads than those that don’t.

With quality content creation and strong SEO techniques like keyword research and backlinks, your blogging efforts can yield better results for your target audience.

20. Bloggers earn an average base pay of $52K annually

Blogging industry stats reveal that the average base pay for a blogger is $52K per year in 2023.

Blogging can be highly profitable when supplemented with sponsored content, affiliate marketing or product sales.

Bloggers Income statistics

Regular blogging efforts generate 67% more leads and help establish brand awareness and customer loyalty.

As per Statista records, there will be approximately 31.7 million active bloggers worldwide by 2024!

21. Lifestyle and mommy blogs are among the highest-earning blog niches, ranking third and fourth.

Blogging has become more than just a pastime, it’s now a lucrative career choice. Lifestyle and mommy blogs are some of the highest-earning niches for bloggers in 2023.

They provide readers with personal experiences, parenting tips, and home decor ideas that they can relate to.

Additionally, finance, food, and travel blogs are also high-earning niches in the blogging industry. To maximize their impact, bloggers should choose a niche that aligns with their interests and expertise.

22. Around 42% of a pro blogger’s income comes from affiliates

Affiliate marketing is an effective way for bloggers to monetize their content. Pro bloggers earn 42% of their income from it, making it a lucrative source of revenue.

Partnering with the right affiliate programs enables bloggers to recommend high-quality products to their audience, increasing revenue and providing value.

23. Articles including H1, H2 or H3 headers have a higher performance

In 2023, there will be approximately 31.7 million active bloggers worldwide. Regular blogging efforts generate 67% more leads and help establish brand awareness and customer loyalty.

Heading Distribution in the article for higher ranking

Lifestyle and mommy blogs are among the highest-earning blog niches, ranking third and fourth. Around 42% of a pro blogger’s income comes from affiliates.

Finally, articles including H1, H2 or H3 headers have a higher performance in terms of content, affiliate marketing or product sales.

24. Articles With visuals get 94% more views

According to blogging statistics for 2023, incorporating visuals in articles can increase views by 94%. To maximize earnings, bloggers should choose a niche aligned with their interests and expertise, such as finance, food, or travel.


  • Statista
  • Backlinko
  • Wix
  • Hubspot

Read Also:


Blogging remains a highly advantageous and efficient instrument for both individuals and enterprises.

Although the precise figures may fluctuate and transform with time, some patterns have persisted in the realm of blogging.

To maximize shares and engagement, it’s important to focus on longer content that falls within the 1,000 to 2,000-word range.

Consistently publishing high-quality blog posts is also key for driving significant traffic.

And don’t forget about mobile optimization – given the substantial amount of web traffic coming from mobile devices, it’s crucial to ensure your content is easily accessible on smaller screens.

The significance of social media sharing cannot be overlooked when it comes to directing traffic towards blog posts.

Social media platforms like LinkedIn, Twitter and Facebook provide ample opportunities for increased visibility.

To boost engagement, incorporating visual components such as images and videos has been shown to be effective, hence multimedia elements should be included in blog posts.

Effective blogging relies heavily on search engine optimization (SEO) as it plays a crucial role in enhancing organic traffic and visibility.

Moreover, blogs are instrumental in generating leads for businesses, ensuring higher returns on investment for those who prioritize this aspect.

I hope these blogging statistics will help you to understand how important it is for your company to have a blog.

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