Serpstat Review {2023}: Complete Features, Pros, Cons, DEMO
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Serpstat is a multifunctional platform that consists of five modules designed to analyze specific areas of website promotion. The service allows you to quickly collect data within a particular search engine to start a new business or check the overall optimization of your web resource.
Here in this article, I will be covering the following key points you need to know about Serpstat:
- Possibilities and the main features
- Plans and credits
- Use cases: Backlink and Keyword analysis for SEO and PPC specialists
- Use cases: Text analysis and other key features for content marketers
- Use cases: Сontrol the work of contractors or in-house teams
- Serpstat Review In Brief
- Serpstat Review: How It Works
- Serpstat Review: LIVE DEMO
- Serpstat Pricing Plans and credits
- 1. Use cases: Backlink and Keyword analysis for SEO and PPC specialists
- 2. Use cases: Text analysis and other key features for content marketers
- 3. Use cases: To control the work of contractors or in-house teams
- Pros & Cons of Serpstat
- FAQs Related To Serpstat
- Conclusion
Serpstat Review In Brief
| Product Name | Serpstat |
| Product Type | SEO management platform |
| Best For | Digital Marketers, Bloggers, SEO Experts & Business Owners |
| Pricing | Serpstat regular pricing starts at $69 per month |
| Discount of Yearly Plan | Available |
| Free Trial | 7-Day Free Trial Available |
Serpstat Review: How It Works
The platform consists of more than 30 tools to help large digital agencies, novice SEO specialists, and in-house teams.
In addition, there is a free LMS tool – Serpstat Academy, which provides information about Keyword Research, Competitor Analysis, and SEO of various levels, from basic to advanced. You’ll learn how each tool in our All-in-one platform works.
Key Features of this SaaS platform include:
- Website analysis
- Competitor research
- Rank tracking
- Site audit
- Keyword clustering
- PPC research
- SERP crawling service
- Team management
- Keyword research
- Backlink analysis
- Page audit
- Text analytics
- Custom reports
- API
- Integration
- Search volume crawling service
1. Search Analytics:
The Search Analytics module is designed for a complete analysis of both your and your competitor’s websites, collecting and expanding semantics, and ads monitoring.
An extensive database of keywords allows you to choose keys based on frequency, popularity, competitiveness, and promotion complexity. You can see the general statistics of available databases below-
2. Keyword Research
Serpstat’s keyword research tool helps you find relevant keywords from a huge database. It gives you details about the search volume, keyword difficulty, CPC, and PPC competition of these keywords.
By the way, this tool will also help you create content based on specific keywords. You’re able to see a list of the top pages that rank for a particular keyword and its variations in the analyzed search engine. The Search Analytics module is based on regional SERPs and competitors’ websites in a particular niche.
There is also a separate report, which allows you to examine many keywords or domains at a time, the Batch analysis. The list of domains can be analyzed immediately by the link profile as well.
2. Backlink Analysis
The Backlinks Analysis is a module for external links and its anchors’ monitoring, identifying high-quality link donors and malicious links.
You can also track changes in your and your competitor’s domain link profile to subserve high-quality link building. In addition, Serpstat has its link index, which replenishes with 2 billion links daily.
This module will show you a list of links you’ve lost along with their type, anchor text, and the SDR (authority level) of the referring domain.
In case your analyzed domain has malicious links, you can see it in the specified report as well as its vulnerability type. You can get rid of these links from your own website, using the disavow tool from Google.
3. Rank Tracker
The Rank Tracker module allows you to check the positions of a site or a specific page in organic search results and PPC, accurate to the location, in real time.
The “Competitors” report allows you to identify competitive domains at the top with similar semantics as your project has. Finally, the URLs report determines the cannibalization of traffic by comparing target and actual URLs in SERP.
With Serpstat’s Rank Tracker, you can monitor the changes in your SERP rankings based on your own schedule (daily, weekly, monthly).
4. Site Audit
The Technical audit module can quickly check a site or page for errors that affect the optimization and visibility of the site for search engines. Audit results are prioritized and include detailed recommendations for their elimination.
The tool also categorizes SEO issues into high, medium, and low priorities. You’ll know which ones to fix first. You can check 10 pages in the free mode.
5. Keyword Clustering
The Clustering tool automatically groups a large volume of keywords to form a correct site structure. Within this function, you can create a semantic core and distribute keywords on individual pages, and group keywords for PPC to improve the quality of your ads.
Along with clustering, the last module also includes Text Analytics, a tool for determining the quality of page optimization for keywords based on top competitors in the search results. This feature allows you to analyze the site to identify keyword stuffing and helps to find all duplicates in meta tags.
It is worth trying additional functionality such as Custom Reports, Task Lists, a free browser extension, and the newest Index now tool.
This platform has numerous integrations with other services. The Serpstat public API is available for any paid service plan. You can also use the platform’s capabilities within Google Data Studio and Google Spreadsheets interface.
Serpstat Review: LIVE DEMO
Serpstat Pricing Plans and credits
The service operates on the Freemium system so that certain functionality is available in trial mode, and extensive data and individual tools can be accessed after subscribing to a paid plan.
The system works this way: you have a certain number of credits per month for each module, which updates in the stipulated period.
In the Search Analytics and Backlinks Analysis, credits are spent per query, filtering or sorting, and while changing the search engine or tracking type.
In the Audit module, you spend one credit for each crawled page of your site. In the Rank Tracker, it depends on the total quantity of keywords, regions, and schedules you set for the project.
Finally, in Clustering and Text Analytics, credit spending depends on the number of phrases in the project.
Credits for exporting reports count in lines. When working with API, there are two types of credits: the number of requests per second and the number of lines with a response using the API method.
Since November 15, Serpstat has been offering Black Friday discounts. This promo marathon, which grants up to -40% discounts for a long-lasting subscription, will continue until December 17.
1. Use cases: Backlink and Keyword analysis for SEO and PPC specialists
The main job of SEO optimizers is to make websites rank in the highest positions in search engines. They need to take complex actions to achieve this goal: technical optimization, working with semantics, link building, etc.
If you want to run an independent check of the website for its optimization level and errors, and estimate the number of necessary improvements, the Site Audit section will come in handy.
The functionality allows you to carry out a one-time check and set up a convenient schedule for you. Furthermore, the reporting option provides you with a detailed outline of troubleshooting recommendations prioritized by error types.
If you need to check the list of recently added links, you can tap into the Serpstat Recrawling tool. In all Backlinks Analysis reports, there is a button to start a scan (recrawl).
Click on it and specify the pages of the sites that the Serpstat bots need to visit and update or add information on them to the index within three days.
For example, you have purchased new links for a domain and want to see the result faster. On average, the link renewal process takes up to 70 days. The new functionality will help speed up the process
If you need to collect a complete list of phrases for an advertising campaign or a semantic core for a new project, enter a broad query relevant to your site in the search box and click “Search” → go to the reports one by one and check:
- Keyword research / SEO research / Keywords selection;
- Keyword research / SEO research /Related keywords;
- Keyword research / SEO research /Search suggestions & questions;
- Keyword research / PPC research /Keywords.
If necessary, repeat this procedure for each database that matches your target language.
By filtering negative keywords from these lists, and removing duplicates, you will quickly and efficiently collect semantics, which you have to cluster.
2. Use cases: Text analysis and other key features for content marketers
Use the Search suggestions tool to find an interesting topic and title for your blog. Enter your keyword in the search box, click Search → go to Keyword Research/ SEO Analysis, then click on the Search Suggestions/ Questions → export the data. These are the queries that the search engine suggests when you start typing a phrase into the search bar.
This way, you will find out what interests your target audience and what topics for articles you should choose. Then, find the closest competitors of your site → check the Top Pages of competitors with the URL Prefix filter → collect a list of popular articles.
3. Use cases: To control the work of contractors or in-house teams
You can activate access to shared projects for a team of users to simultaneously work on tasks. The primary account in the group has access to advanced analytics on teamwork and control of spending credits.
Credits can be distributed among the entire team, and you can control their usage according to a particular member’s functionality. For example, you can summarize the team’s work on projects and checklists by setting up reporting.
Task Lists are detailed and ready-to-go checklists designed by renowned SEO experts. This functionality contains the necessary steps for promoting an online business, technical audit, and link building.
When preparing reports, there is an opportunity for complete branding with the White Label company logo. In addition, a custom reporting tool will allow you to create beautiful and convenient reports for colleagues and clients from ready-made blocks or with personal templates with Serpstat data.
Pros & Cons of Serpstat
1. Pros of Serpstat
- Freemium version available
- Comprehensive domain analysis & Competitors analysis
- Easy-to-navigate user interface
- Accuracy in the audit reports is fair enough
- Great for keyword research
- Good rank tracking limits
- Best for the quick SEO reporting on Websites, pages, and keywords
- Effective tips on content marketing ideas based on search queries
- Easy keyword clustering and identifying content opportunities
2. Cons of Serpstat
- Performing a site audit on a website that has several pages will take much longer than using any other tool.
- Keyword difficulty may not always be accurate.
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FAQs Related To Serpstat
1. What is Serpstat?
The Serpstat software suite was created by Oleg Salamah. From a keyword research tool to a “growth hacking tool” that contains features for link building, technical SEO, and PPC, it’s slowly evolved over time.
2. What is Serpstat Used For?
Serpstat is an all-in-one search tool used by 250,000 users globally to enhance their search engine results. You can optimize your search efforts and maximize your website’s visibility and traffic with features like keyword research, backlink analysis, rank tracking, and site audits.
3. Is Serpstat free?
Serpstat offers a freemium version that you can use without spending any money. Remember the free plan comes with limited features.
4. Is There Any Serpstat Free Trial?
Serpstat offers a 7-day free trial. You can enjoy the premium features of Serpstat without spending any money for this period of time.
Conclusion
Serpstat can be useful for primary market research, competitor analysis, search for ideas for content, and in general, for every stage of your internal and external optimization.
The assistance experts will provide a free personal demo of applying the tools, support you with the functionality for solving actual tasks, and help you choose a suitable plan.
The overall quality of Serpstat is good. It comes with all of the features you would expect from SEO software. The price of this product is competitive compared to the prices of its main competitors.
The SEO site audit feature is amazing. But the SEO Competitors analysis feature is not that accurate and it’s buggy.
In my opinion, the tool has not improved enough yet to compete with Ahrefs and Semrush. I am quite happy with Semrush. You can try their 14-day free trial to give this tool a try.
But the pricing of Serpstat is so affordable. So if you want you can give this tool a shot. I am sure you won’t be that disappointed.
Here are the key features of Serpstat once again:
- Website analysis
- Competitor research
- Rank tracking
- Site audit
- Keyword clustering
- PPC research
- SERP crawling service
- Team management
- Keyword research
- Backlink analysis
- Page audit
- Text analytics
- Custom reports
- API
- Integration
- Search volume crawling service
Did I miss anything? Please feel free to comment below!
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