WordPress SEO Guide For Beginners(Step By Step)

Are you looking for WordPress SEO guide for beginners?

I know you are!

You have landed at this page because you are looking for this term of ultimate WordPress SEO guide and you have got this article. 

This is the power of SEO. 


In this WordPress SEO guide, I will try to share the possible easiest way to help you improve your SEO and get more organic traffic.   

What is SEO?

What is SEO?

Search Engine Optimizing (SEO) is a strategy that you will need to learn if you wanna drive traffic directly from search engines.

Driving traffic from the search engines will become easier if you can rank higher in the SERPs.

SEO is like chess, you will always need to change the game to defeat your competitors. In this article, I will show the basics only. 

Defeating competitors are advanced level games. Step by step I will share them all. 

First thing you need to do is optimizing your website with a format that will help the search engines to find your website easily, 

If you can do it properly, your optimized content will rank higher in the search results and you will get traffic directly to your website. 

Why SEO is important?

Why SEO is important?

SEO is crucial because it can help you to get some hot sales. If you can do SEO properly, you can get tons of traffic withing paying the search engines. 

You will be amazed to know that search engines are the biggest source of traffic for every website. 

You can drive tons of traffic without doing anything if you optimize your website and content properly with SEO. 

You can get your target customer and save your ads expense. A big percentage of website traffic is controlled by giant search engines like Google, Bing and Yahoo. 

When you will optimize your website or article with SEO, you will easily reach to the people who are actively searching for the information or products you have optimized with SEO.  

Ranking on Google is very crucial because people think it more trustworthy if they find the information organically. 

WordPress SEO Guide For Beginners

WordPress SEO Guide For Beginners

If you are looking for tons of traffic directly from the search engine, SEO is a very crucial factor. There are many SEO guides available out there. 

But unfortunately, those SEO guides are too technical to get started for beginners. This is a guide for the beginner.

If you are a pro, you can skip this Ultimate WordPress SEO Guide For Beginners. Let’s start without exaggerating –

Read also: On-page SEO optimization guide to rank higher on SERPs.

How To Setup SEO on WordPress

WordPress users are lucky. Setting up SEO with WordPress is so easy that anyone can do that after reading this full WordPress SEO guide for beginners. 

Check Your Site’s Visibility Settings

You can hide your website from search engines. The website masters use this option to work on their website before they get ready to get public. 

Sometimes this option gets checked automatically. You have to uncheck this option to make your site available to search engines. 

WordPress SEO Guide For Beginners

If your readers are not getting your site on Search Engines, don’t forget to make sure this option is unchecked.
You will get this option simply login into your WordPress dashboard>setting>reading page.

Ensure SEO Friendly URL

SEO friendly URLs means ensuring the URL that contains keywords and intends clearly.

If you can ensure SEO friendly URLs, it will be easier for search engines to understand your content motive.

For example,

https:// facileway. com/how-to-start -a-blog

If you notice the above URL, you and search engines can clearly understand what the URL’s motive and what kinda content it contains.

WordPress SEO Guide For Beginners

Now you are thinking about how the Non-SEO friendly URL looks like right? Let’s have a look-


The above URLs do not explain anything about the content. It’s also hard for search engines to understand this kinda URLs. 

So to make sure your search ranking, don’t forget to setting your permalink as the “post name” option. 

Keynote: If your site is already six months old, don’t change your site URL because it will harm your site ranking badly.

WWW vs non-WWW


You have to decide what you wanna use with your site URL. There are two options to enter WWW and non-WWW like WordPress address(URL) and Site Address (URL) where you have to choose one and stick to it as below. 

If you choose both WWW and non-WWW, the search engine will consider both a different website. It won’t be good for your SEO. 

WWW means a site URL like


Non-WWW means


You will get these options directly from your WordPress dashboard>setting>general and add your preferred URL in both fields as followed. 

WordPress SEO Guide For Beginners

Despite what someone else might say, from a SEO standpoint there’s no advantage to using one or another.

Choose A WordPress SEO Plugin 

Yoast SEO for WordPress

You can choose anyone between RankMath and Yoast SEO. We use the Yoast SEO plugin on FacileWay. Yoast is the most downloaded and highly rated SEO plugin. 

This is the first choice of millions of SEO dude. 

 As we are using Yoast, in this WordPress SEO guide for beginners, we will show the next steps using Yoast SEO. 

Add XML Sitemaps in WordPress

An XML sitemap helps you to list all the single pages on your website to make it easy for Search engines to find all of your contents. 

Yoast SEO plugin will automatically general XML sitemap for you. To get your sitemap simple follow the URL. (Replace the domain name with your domain). 

XML sitemap for SEO

First of all, you have to submit your site to Google Search Console. After submitting your site to Google, you have to submit your XML to get your contents indexed. 

It will appear as pending when you have added your sitemap on Google search console. Google takes some times to crawl a website.

After a few hours, GSC will show some stats where you will see how many of your articles got indexed and the ratio of images and web pages, and so on. 

Don’t forget to check your GSC at least once a month for checking your SEO progress. You will some gather some knowledge about how Google is treating your site. 

Write SEO Friendly Content

Write SEO friendly articles

SEO is like playing chess. You have to change your strategy according to your competitors.

Many newbie bloggers think just setting up a WordPress plugin and doing all the above-mentioned task is enough for SEO. 

But unfortunately, they know it wrong you. SEO is a process, you have to keep working with it to get maximum results.

By using a SEO plugin you can simply add a title, description and focus keyword to every content.

It will allow you to see the preview of what your audience will see when they search for your website on search engines. 

When you are writting a blog post, simple scroll down and check the recommendation that your SEO plugin is giving you and work accordingly. 

WordPress SEO Guide For Beginners

Your focus keyword will be the target keyword that your audience will use to find the conent on search engines. 

We have a detailed guide for you if you wanna learn how to write SEO friendly articles.

We highly request you to read this article. Because without knowing writing SEO friendly article, you can not get ranked on the top. 

Keyword Research For SEO 

Keyword Research For SEO

Many newbies start writing their article on the guessed keyword. Sometimes it works insanely. But SEO is a technical thing. 

The guessing the search intend may not work all the time. You have to learn some keyword research skills for that. 

You can take help from the SEO tools to find out what people are searching and which one is a low competition to rank on the top. 

FacileWay recommends SEMrush. You can use this tool to find out the best keywords people are using to search their queries and you can steal your competitor’s information also by using this tool. 

Stealing competitors information is not a sin in the game of SEO. But for doing that you need an SEO tool like SEMrush

So that you can easily track for which keyword your competitors are ranking on the top. 

WordPress SEO Guide For Beginners Practices

If you just follow the basics of WordPress SEO guide for beginners, you can do better than any other websites. But to get better results, you need to learn something more about SEO. 

You don’t need to be that techy to do that. You wont need know any coding or have any other tachnical knowledge. But it can do a big difference in your search ranking. 

Proper Use of Category & Tags

You can sort your blog posts into differnt categories and tags. It will be easier for you to maintain your contents by the topic and your users can easily jump into their desired topic. 

On the other hand, it has good positive impact on your SEO. I helps to understand the search engines about your website structure and content topic.

For example, FacileWay is blogging niched blog where it has categorised its topic into several categories like SEO, Blogging, Themes, Affiliate Marketing. 

Now people who wanna learn about SEO can easily jump on that section. In this category they will get everything about SEO.

On the other hand, tags are some keywords that you can use to help your search engines to track your content more specificly. 

Like you have written an article about “Pet care”. Now you can tag all the keywords related to this topic like animal care, Animal, dogs, cats, dogshop and so on. 

It makes the search flow easy if you can add proper category and tags into your content. 


Interlinking for SEO

Make internal linking a habit. It has a great positive impact on SEO. Interlinking helps your readers to keep them engaged on your website. 

Interlinking is linking your one content to anothre one. Make sure you are interlinking the content that is relatable. Don’t interlink each content everywhere. 

If you can interlink properly, it will surely increae your pageviews. The more pageviews you will recieve, the more conversions you will get. 

Image Optimaztion 

Images have more engaging power than the text. But it takes few time to load. So make sure a properimages size and quality for your blog posts. 

Use plugins like Smushit to optimize your image. It will help you to load your site faster. Never forget to ALT Text in your images. 

WordPress SEO Guide For Beginners

Google can not read the image. They read the Alt Text. So you need to insert Alt text in every image you will upload on your blog posts or pages. 

Blog Commenting 

Blog commenting

Blog comments play a vital role in SEO. The more comments indicate more user engagement on your blog and the engaged users will ensure more links and more traffic as well as improved SEO.

But you have to make sure you are getting real comments from the real users. When you will start a blog, you will get tons of spammy comment on your every blog posts. 

You can use the Akismet WordPress plugin to scan all the spammers and block them permanently. 

Don’t accept too many comments, it may slower your site and slow site can harm SEO. 

WordPress SEO Guide For Beginners

Adding links to a content let the search engines decide which pages are important. When We link back to another website(Called external link), We are passing some of our SEO scores to that website. 

This is called passing link juice.

To have good ranking on the SERPs, you have to make sure that you are recieving more link juice than you are giving away. 

If you add a “Nofollow” attribute to the external links, you are telling search engines not to follow the link. That means you can save some link juice. 

If you give a Dofollow link to a website, you will see like this in HTML:

<a href="http://yoursiteexample.com">Example Website</a>

If you give a nofollow link to a website, you will see like this in HTML:

<a href="http://yoursiteexample.com" rel="nofollow">Example Website</a>

WordPress has no option for making a link for nofollow attribute. But you can easily do that by manually modifying the links. 

Simply select the block that is containing the link you want to make “Nofollow”. Then edit the link as HTML. 

add NoFollow Links

After clicking on the edit as HTML, you will see the HTML code of the particular link. Just add rel=” Nofollow” attribute into the HTML code. 

Add NoFollow external links

You may see the rel=”noopener no-referrer” attribute in the HTML code, just add a space after referrer and add Nofollow after that.

If it seems difficult to you you can use a WordPress plugin to manage the external link. 

Create A Robots.txt File

Google has a crawl limit. There are a lot of pages on your website about what you are not even aware.

If You don’t create robots.txt file Google will start crawling every page. And if it runs off its crawling budget, you may lose the chance of crawling important pages on your website.

If you know this tiny hack, you can save the budget that will make sure to crawl only the pages you want to get indexed by Google.

Sometimes the Robot.txt file is set by default. But you can find out by simply implementing the following hack.

All you need to do is typing the basic site URL into your web browser (e.g., facileway.com) then add /robots.txt at the end of your site URL.

You will see three kinda situation there.

Situation 1: you will find the robot.txt if it been set by default. Like FacileWay has the robots.txt uploaded and this is how it looks like:

robots.txt file

Situation 2: If your site does not have the robot.txt file, it will show you an empty page.

Situation 3: Your site will get a 404 error if you run the robots.txt test. If your site is facing the second and third situation, you will need to create your robots.txt file for your site.

How To Create A Robots.txt File

Creating a robots.txt file is a tiny work. But it has a great impact on your SEO. First of all open a text editor like Notepad or TextEdit.

You can simply copy the robots.txt file I am FacileWay is using and paste it into your root directory.

You will get your Root Directory at your Cpanel from your hosting. Just go to your Cpanel >> File manager >> Public_html >> upload the robot.txt file.

Keynote: If you are a WordPress blogger or website owner, you may see the robots.txt file is set by default. But if you don’t see your robots.txt file on your Cpanel, you have to upload the file the way I have mentioned above.

Does it seem too tough for you? Let me make it a more easy and tiny task for you.

If you are using the Yoast SEO plugin, simply go to the Yoast SEO>Tools>File Editor>Enter your robots.txt file and save.

This tiny task will have a great impact on your SEO.

Cheers! Enjoy your organic traffic now!

Affiliate Disclosure: This article contains affiliate links that will earn me a small commission if you make any purchase through those links without any extra cost you.

FAQs About WordPress SEO Guide For Beginners

In this section, I will try to delivery the answer of Frequently Asked Question about WordPress SEO guide for beginners.

Let’s have a look-

What is WordPress SEO guide for beginners is for?

This SEO guide is an introduction to the basics of SEO. If you follow the basics I have mentioned about you will surely visible and get traffic from the search engines.

Can I learn SEO by myself?

Self education is the best eduction. You can learn SEO by reading useful blog content related to SEO or by watching videos on YouTube. But Matt is my favorite.

Which SEO plugin is best for WordPress?

There are tons of SEO plugins out there. Yoast SEO plugin is my all time favorite.

What are SEO tools?

SEO tools are the weapons that you will need to win the SEO game. It will help you to investigate on your competitors websites.

What is the best SEO tool?

SEMrush is the best SEO tool without any doubt. I have been using this tool from the very beginning and I love this SEO tool. You can check here my review.

Is WordPress good for SEO?

WordPress is the most SEO friendly CMS out there. If you are thinking of starting your blog or website on WordPress, you are gonna enjoy the SEO game.

Final Words

I hope you have loved this WordPress SEO guide for beginners. I will keep sharing more and more SEO hacks and link those articles on this content.

So bookmark this article to make sure you are not missing the update SEO hacks. If you just follow the basics I have mentioned here, you will surely enjoy the increase in organic traffic and search engine rankings.

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