Semrush Vs SimilarWeb [2023]-Which One Is Better?

These days, many SEO professionals are debating between Semrush and SimilarWeb.

It’s surprising to see that Semrush is facing tough competition from Similarweb despite its position as an industry leader.

Yet what are the benefits of each tool, and which one would be best?

You can find the answer in this post. Semrush and SimilarWeb will also be covered.

Interested in getting started?

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Semrush Vs SimilarWeb

Before getting more deeper into the comparison of Semrush vs SimilarWeb, let’s have a simple introduction to both SEO tools.

1. Semrush

Semrush helps the marketing team to manage their most important task related to SEO, copywriting, competitor analysis, PPC, and social media marketing from a single platform. You can use this tool to optimize your website, content, and marketing campaigns.

Read also: Semrush Black Friday Deal

2. Similar Web

Similarweb is a good platform for website analytics that can also provide SEO benefits. SEO tools aren’t advanced. Social media tools or content marketing are not available. A lack of actionable recommendations from the analysis.

Pros Of Semrush vs. SimilarWeb

Let’s have a look at the pros of Semrush vs. SimilarWeb

Pros of Semrush:

• All SEO tools in a single platform
• Powerful keyword research tool with accurate data
• Availability of free plan of all premium packages
• Content marketing & social media marketing features
• A dedicated local SEO set

Pros of SimilarWeb:

• A good web analytics tool
• Powerful keyword research tool
• Limited access to a free account

Cons of Semrush vs. SimilarWeb

Let’s have a look at the cons of Semrush vs. SimilarWeb

Cons of Semrush:

• The new user needs to spend some time on the Semrush interface to understand this tool fully. You can check the tutorial to get a good idea about Semrush.

Cons of SimilarWeb:

• No free trial to explore the premium packages like Semrush
• No advanced SEO tools

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Pricing Policy Semrush vs. SimilarWeb

Now let’s have a look at the pricing policy of Semrush vs. SimilarWeb. The pricing plans of Semrush are transparent, with each detail described clearly on the website. You can check the pricing policy of Semrush as follows-

Plan	Monthly Price	Special Link
Pro Plan	$119.95/Month	Visit
Guru Plan	$229.95/Month	Visit
Business Plan	$449.96/Month	Visit

On the other hand, Similarweb does not mention the price. To truly experience its full range of features, it’s necessary to upgrade to a paid plan after downloading the free plan. Check SimilarWeb pricing here-

Plan	Monthly Price	Special Link
Free Plan	$0.00/Month	Visit
Enterprise	Custom	Visit

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Best Use of Semrush vs. SimilarWeb

Best use of Semrush:

• It is best for startups, small businesses, midsize businesses, and large businesses, and bloggers.
• Agencies

Best use of SimilarWeb:

• Midsize & large business enterprise

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Semrush vs. SimilarWeb: Features Comparison

Keyword Research	Semrush	SimilarWeb
Keyword overview	Yes	Yes
Keyword search	Yes	Yes
Keyword lists	Yes	Yes
On-Page and Technical SEO	Semrush	SimilarWeb
Website analytics and audit	Yes	Yes
Competitor benchmarking	Yes	Yes
SEO content template	Yes	No
Off-Page SEO	Semrush	SimilarWeb
Backlink analytics	Yes	Yes
Link building	Yes	No
Backlinks audit	Yes	No
Bulk analysis	Yes	No
Position tracking	Yes	No
Ranks	Yes	Yes
Sensor	Yes	Yes
Local SEO	Semrush	SimilarWeb
Listing management	Yes	No
Local rankings	Yes	No
Review management	Yes	No
Advertising	Semrush	SimilarWeb
Keyword research	Yes	Yes
Competitor research	Yes	Yes
Keyword grouping and management	Yes	No
Ad Builder	Yes	No
Review management	Yes	No
Content Marketing	Semrush	SimilarWeb
Content ideas and topic research	Yes	No
Content audit and analytics	Yes	No
Market research and trends analysis	Yes	No
Content Optimization	Yes	No
Content Optimization	Yes	No
Content Optimization	Yes	No
Content Optimization	Yes	No
Social Media Marketing	Semrush	SimilarWeb
Social media content optimization	Yes	No
Social media management	Yes	No
Performance analysis and benchmarking	Yes	No
Payment Policy	Semrush	SimilarWeb
Free trial	Yes	No
Free plan	Yes	Yes
Money-back guarantee	Yes	No
Customized plan

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Advanced SEO Features

Features	Semrush	SimilarWeb
Keyword Database	20B	Unknown
Backlink Database	40T+	Not Available
Rank Tracking	Available	Not Available
On-Page SEO	Available	Not Available
Local SEO	Available	Not Available

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Brief Semrush Review

In the Competitive Research toolkit, Semrush. Trends are the latest addition to Semrush. Two tools are included in this competitive intelligence solution;

• Traffic Analytics: By using this tool you can get a comprehensive view of your company’s online performance.
• Market Explorer: It helps you evaluate both the industry-based and the  organic competitors

How Much Semrush.Trends Cost?

A subscription to Semrush.Trends cost $200/month. It is only accessible to subscribers (or as part of a custom Semrush plan).

On top of your existing subscription, the price of the solution would therefore be:

• Pro: $319.95/month 
• Guru: $429.95/month
• Business: $649.95/month

You can see the following image to get an idea about Semrush.Trends pricing-

<<Get Semrush. Trends Here>>

I have already mentioned the Semrush tutorial in this article. You will find there the details Semrush tutorial and review and how can grab the Semrush free trial.

But for the demand of the topic, I am gonna discuss a briefly on Semrush that will help you to be clear on this topic of Semrush vs. SimilarWeb.

You can use Semrush for all of your SEO needs because it’s an all-in-one, powerful, and industry-leading SEO platform. Featuring all the advanced SEO tools a business needs, this SEO checklist has everything from keyword research to local SEO.

Semrush can also integrate with other platforms, such as Google Analytics, to offer you even greater benefits. There is also an extension for Google Chrome, Safari, and Firefox.

The SEO tool Semrush does much more than just SEO, as you can also use it for advertising, content marketing, and social media marketing.

We will briefly review all of these features. Semrush has a variety of features, so I’m going to split this section by the tools it offers and cover only those specific features contained within each toolkit.

1. SEO

This section will cover the following topics:

• Keyword Research
• Local SEO
• On-Page and Technical SEO
• Link Building
• Rank Tracking

Keyword Research

Semrush offers the following tools and dashboards for keyword research:

Keyword Overview

A detailed report on a particular keyword can be obtained from this dashboard, including all relevant keyword data. It allows you to see metrics like volume, global volume, and features on the SERP.

Keyword Magic Tool

Semrush is most known for this particular tool, and for good reason: It’s brilliant.

The keyword research tool that Semrush offers is this one. For paid search ads, you can use broad matches, exact matches, and phrase matches, or simply get a list of all related keywords for SEO.

Do you want to know what’s even better?

A neatly organized table provides a detailed keyword analysis and a list of keywords with key performance indicators.

2. Local SEO

Semrush introduced this toolkit to help local businesses with their SEO efforts and improve their local SEO strategies.

Listing Management: This tool enables you to create and optimize your local directory listings as well as your Google My Business listings.

Local Rankings Report: The Google Local Finder allows you to find the ranking of your business.

Review Management: This allows you to track the reviews of your customers directly from the dashboard.

3. On-Page Page & Technical SEO

The tools offered by Semrush assist you with technical SEO and on-page SEO. In particular, they include:

Site Audit: Using this tool, you can get a detailed report on your website’s performance and areas for improvement.

On-Page SEO checker: Using these features you can improve the individual post article that will help you rank higher in the search engine.

4. Link Building

Backlink analytics, backlink audit, and suggestions for link building are the three main off-page SEO features Semrush provides.

With Backlink Analytics, you can examine all the backlinks to any website, including the websites of your competitors. Using it, you can find out where your competitors’ referral traffic is coming from.

5. Rank Tracking

You can track your website’s rankings and compare them with those of your competitors through this dashboard.

It has three main features/tools:

• Position Tracking: Track the ranking of your website for the keywords you are targeting.
• Ranks: Obtain a list of all top-ranked websites by industry or compare your rankings against others.
• Sensor: Monitor daily changes to Google SERPs rankings.

6. Competitor Research

All of Semrush’s advanced tools for SEO and competitive intelligence can be found here.

Interested in learning more about them?

Find them below.

Semrush Traffic Analytics

This is an excellent tool for generating in-depth data on your website traffic and comparing it with your top competitors. Under various tabs, you can get information about audience insights, traffic journeys, geo-distribution, subdomains, top pages, and bulk analysis.

Keyword Gap

It is possible to examine four of your competitors’ keywords simultaneously using this tool. Your website can benefit from this by finding keyword opportunities.

Market Explorer

Web analytics data can be analyzed at scale with this powerful tool. Comparing your performance to that of competitors and the average of your industry is also possible.

7. Advertising

Keyword research can be done with Semrush, as well as researching your competitors’ ads and creating highly targeted campaigns.

Due to the fact that SEO is the main area where Semrush and Similarweb compete with each other, I will restrict this review to just SEO and competitor research.

8. Content Marketing and Social Media

The features SimilarWeb offers are not similar to these, so I will not review them here. Learn all about Semrush’s features in detail by reading my detailed review.

We’ll now move on to Similarweb now that you’re familiar with Semrush.

Interested in exploring all that SimilarWeb has to offer?

These are in the following section.

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Brief SimilarWeb Review

The company provides four main services – Digital Research Intelligence,  Digital Marketing Intelligence, Sales Intelligence, and Investor  Intelligence.

Digital Marketing Intelligence is the closest competitor to Semrush. Consequently, I will only discuss this solution in this post, as the other solutions are offered separately.

Are you interested in finding out more about Similarweb?

Without further ado, let’s get started-

1. Keyword Research

This website provides an incredibly powerful tool for researching keywords and sorting them based on parameters such as volume, competition, etc. It can also be used to track search traffic trends within your niche.

Do you want to know what’s even better?

The “Traffic Share Split” metric lets you know how much traffic you generate for a given keyword.

2. Competitive Analysis

Similarweb has features that are similar to those of Semrush, including competitor analysis and benchmarking. By benchmarking your traffic across various channels, you can compare yours to others.

It can also be used to identify things you can incorporate into your SEO or content strategy based on what your competitors are doing.

You can also analyze competitors’ backlinks or referral traffic and advertisements using Similarweb.

As an all-inclusive competitive analysis tool, Similarweb compares similarly to Semrush. You will, however, feel that Semrush offers certain features like bulk analysis when using both platforms

3. Referral Research

Similar to the Backlink Analysis Tool by Semrush, this tool analyzes referral traffic in a comprehensive way.

This tool helps you discover, analyze, and optimize affiliate links and backlinks. Referral traffic can also be analyzed for your competitors.

I must admit, however, that Semrush offers some features that Similarweb cannot match, such as a comprehensive backlink audit.

The tool is still useful for basic backlink analysis and optimization.

4. Ad Creative Research and Media Buying

You can analyze the advertising campaigns and ad creatives of your competitors using this feature. You can use this information to benefit your own ad campaigns by understanding what their campaigns work for them.

Your competitors’ performance can also be benchmarked against your own.

In addition to finding top-performing publishers and ad networks for your campaigns, this tool can help you find top-performing ad networks.

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FAQs: Semrush vs. SimilarWeb

1. Does the platform offer a free trial?

Semrush: Yes, all three plans can be tried for seven days. By using my link, you can also get a free 7-day trial of the PRO plan. SimilarWeb – Not at all; however, there is a limited-access free plan.

2. What are the terms and conditions for the free trial/plan?

Semrush: The trial of Semrush gives you access to all of the features of its Pro, Guru, and Business plans. During the test period, you can cancel at any time if you aren’t satisfied with your choice and will not be charged until the end of the trial period.

SimilarWeb: With the free plan, you can get 3 months of web traffic data and 1 month of data on mobile apps. For full access, you must upgrade to the paid plan, which only provides 5 results per metric.

3. What are the pricing options that Semrush and Similarweb provide?

Semrush: You can also purchase add-on products at fixed prices in addition to the three paid subscription plans.

Similarweb: Depending on your business needs and requirements, we can provide a customized plan for you.

4. Why should I invest in either when I have Google Analytics for free?

The SEO tools Semrush and Similarweb are both more advanced than the web analytics tool Google Analytics. Neither of these tools can offer as many options for optimizing your website as Google Analytics.

You can get a comprehensive set of insights using Semrush’s dashboard that seamlessly integrates Google Analytics data. The data from Google Analytics is good, however, Semrush and Similarweb provide even more useful info.

5. Semrush vs. Similarweb: Which provides more accurate data?

Each tool offers comprehensive and accurate web analytics data. Although Similarweb offers more granular SEO tools, Semrush is more advanced.

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• 12 Best DIY SEO Tools: Pick The Best Tool To Dominate SERPs

Conclusion: Semrush vs. SimilarWeb

Based on my comparison of all the features of Semrush vs. SimilarWeb, I prefer the former. In conclusion, Semrush is the more advanced tool,  but Similarweb is a good alternative.

My reasons for choosing Semrush over Similarweb are:

• Besides social media tools and content marketing tools, it has many more features than Similarweb.
• With a database of over 20 billion keywords, Semrush has a huge keyword database.
• Semrush’s bulk analysis and benchmarking capabilities cannot be accessed by Similarweb. You will be able to beat your competitors with our SEO features: keyword grouping, rank tracking, backlink analysis, on-page optimization, and more.
• Small, local businesses and website owners can benefit greatly from Semrush’s local SEO tools.
• Semrush has much better SEO capabilities than Similarweb.
• Semrush’s pricing policy is more transparent where there is a hide-and-seek game in SimilarWeb.

I hope you enjoyed reading the comparison of Semrush vs. SimilarWeb and now you know which SEO tool is better and which one you should give a try.

If you wanna add anything, please feel free to comment below and share this article with your friends and let them know about Semrush vs. SimilarWeb.

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