Semrush Pricing Plans
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Semrush Cost {2024}: The Best Semrush Pricing Plan For You

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Digital marketing success depends on the tools you are using and Semrush is one of the most popular SEO tools that are highly recommended by the top SEO Experts.

As a comprehensive traffic analytics platform for search engines, Semrush facilitates all your online marketing activities and provides valuable insights to improve your website’s search engine optimization.

The cost of a Semrush account is a common concern for many users. It’s no secret that Semrush is an expensive tool, which can be disappointing for some.

It’s important to carefully analyze pricing before committing to a plan.

In this article, we will provide a detailed guide to help you choose the best plan for your needs.

Before we dive into the pricing details, I recommend that you read our Semrush review (click here to read)to understand the tool’s capabilities.

Semrush Plans Overview: How Much Does Semrush Cost?

Semrush Cost

Semrush provides three different paid plans to cater to the varying needs of digital marketers with different scales of operations. These plans are as follows:

  1. Semrush Pro– at a monthly cost of $119.95.
  2. Semrush Guru– at a monthly cost of $229.95.
  3. Semrush Business– at a monthly cost of $449.95.

It’s worth noting that Semrush also offers the option for yearly billing. If you opt for an annual subscription, you will be eligible for an additional 17% discount on the monthly cost of your chosen plan.

By selecting a Semrush annual subscription, you can enjoy the same range of features and benefits as the Semrush monthly pricing plans while saving a significant amount on the overall cost.

Semrush Free Trial 

Semrush Free Trial

Semrush is undoubtedly one of the most sought-after SEO tools in the digital marketing industry.

However, the Semrush prices can be a bit steep for some, which is why it’s essential to analyze the pricing structure before committing.

Semrush offers three paid plans to cater to the varying needs of digital marketers, depending on the scale of their operations.

These Semrush pricing plans include the Semrush Pro, which costs $119.95 per month, the Semrush Guru, which costs $229.95 per month, and the Semrush Business, which costs $449.95 per month.

But before you decide to invest in Semrush, the good news is that they offer a free trial period of 7 days.

During this period, you can take advantage of all the incredible features Semrush has to offer, without risking your investment.

If you’re still on the fence after the 7-day trial, we have partnered with Semrush to offer an exclusive 14-day free trial of their Pro for our readers.

During this trial period, you can access all the features offered by the plan of your choice without any restrictions.

It’s important to note that to take advantage of the 14-day free trial, you will need to provide your card details.

If you decide not to continue using Semrush after the trial period, you can cancel your subscription without any charges.

Semrush Pricing Plan Breakdown 

Semrush SEO Tools

Here I will try to Elaborate on the pricing plans with more in-depth information.

So let’s get started-

1. Pro Plan 

The Pro is an entry-level plan that provides users with access to a range of features for a monthly subscription fee of $119.95.

However, users can avail of an additional discount of 17% by opting for annual billing, bringing the cost down to $99.95 per month. 

The Pro Plan allows users to manage:

  • 5 projects
  • 500 keywords to track
  • 10,000 search results per report

Additionally, users have access to Semrush’s advanced SEO, PPC, domain analytics client data, and social media tools, including keyword research, domain analysis client keyword data mine like Google Keyword Planner, site audit, and social media analytics.

Who Should Use Semrush Pro Plan?

The Pro Plan is most suitable for novice SEOs, entry-level marketers, and small teams.

While domain analysis and keyword tracking may seem limited, they offer sufficient functionality for those just starting in the field of SEO.

2. Semrush Guru

This Plan is ideal for mid-sized agencies or businesses with an in-house SEO team.

It provides access to a content marketing toolkit, historical data retrieval, and GDS integration. 

It costs $229.95 per month, which can be reduced to $191.62 per month with annual billing.

The Guru plan allows users to manage:

  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report

Who Should Use Semrush Guru?

If your business has a comprehensive online presence and faces tough competition, the Guru plan can be a great option for you.

With its broad range of features and tools, it can help you enhance your online presence, outpace your rivals, and accomplish your digital marketing objectives.

3. The Semrush Business Plan 

The Semrush Business Plan is designed for large SEO agencies or businesses with extensive digital marketing tools and operations.

With a monthly subscription fee of $449.95, the Business Plan offers access to advanced features that can manage:

  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Users can avail of an additional discount of 17% with annual billing, bringing the cost down to $374.95 per month.

Which Semrush Plan Is The Best?

Semrush Features Comparison

Determining the ideal Semrush package for your business requires a thoughtful evaluation of your specific needs and budget.

If you’re a small business with a limited budget and looking for basic SEO features like keyword research, site auditing, and position tracking, the Pro plan may be the perfect fit for you.

On the other hand, if you’re a larger business or a digital marketing agency with a more extensive online presence and a higher level of competition, the Guru plan is likely to provide the advanced features you need to gain an edge.

With historical data, branded reports, and extended limits for projects and keyword tracking, The Guru offers a comprehensive digital marketing solution.

For larger businesses with complex online presences, the Semrush Business plan is the most suitable choice.

It provides access to additional features such as API access, extended limits for projects keyword tracking, and more.

When deciding on the best Semrush pack for your business, it’s essential to assess your specific needs, competition level, and online presence carefully.

Evaluating these factors will help you choose the right plan that offers the right combination of features to achieve your digital marketing goals.

With its advanced features, the Semrush Guru plan is suitable for larger businesses, while the Semrush Pro plan offers basic SEO features for small businesses.

Finally, the Semrush Business plan offers a customized solution for larger businesses with complex online presences.

Get started today and sign up for the 14-day free trial to see which plan works best for your business.

Add-ons with Semrush

Semrush Addons

Semrush also offers add-ons to extend the capabilities of its plans, including listing management, additional user access, Semrush Trends, Semrush Agency Growth Kit, and Impact Hero. However, users must pay an additional fee to access these features.

The ‘Semrush. Trends’ add-on is an excellent tool for those who want to analyze their competitors’ SEO performance.

By unlocking the metrics, users can get a clear picture of how their competitors are doing in the market.

At just $200 per user per month, this add-on comes loaded with a wide range of features that include Market Explorer, which helps users identify the market players, market shares, and even audience demographics like age, gender, and behaviour. The add-on also allows users to analyze seasonal peaks in the market.

Another critical feature of this add-on is Traffic Analytics, which provides advanced insights into competitors’ website traffic. Users can access detailed information on traffic sources, top pages, engagement, and user behaviour metrics.

Local SEO add-ons

Looking for a way to improve your local search rankings? Consider Semrush’s local SEO add-ons!

There are two options available: the ‘Basic Location’ add-on, which costs $20 per month, and the ‘Premium Location’ version, which costs $40 per month.

Both of these powerful tools give you the ability to easily distribute your business information to directories, track your local rankings, suppress duplicate listings, and manage your Google My Business and Facebook listings.

Plus, you can also monitor your reviews and useful suggestions to help you improve your online reputation.

If you opt for the Premium Location version, you’ll also get access to a ‘local heatmap’ feature that shows you how customers are finding your business compared to other local companies on Google Maps.

Additionally, you’ll be able to respond to reviews directly within the Semrush interface, making it easy to stay on top of your online reputation management.

With these tools at your disposal, you’ll be well-equipped to take your local SEO strategy to the next level!

The Semrush Agency Growth Kit

If you’re an agency looking to provide a seamless, branded experience to your clients with SEO data, Semrush’s ‘Agency Growth Kit’ is the perfect solution.

For an additional cost of $150 per month, you can produce PDF reports that contain no Semrush branding, and that you can customize to suit your business or clients’ brand guidelines.

Moreover, the Agency Growth Kit provides access to a client management tool that allows you to create a list of your SEO clients, and assign specific projects and reports to each of them.

Additionally, this add-on helps your business get listed in a directory of Semrush-certified agencies, giving you more visibility and credibility in the industry.


The Semrush ‘ImpactHero’ add-on leverages the power of artificial intelligence (AI) to help you optimize your content design and improve customer journey stages.

With the ImpactHero add-on, you can:

  • Map your conversion funnel by analyzing user reach, leads, and dropouts.
  • Identify your most effective traffic sources.
  • Analyze the type and length of your content.
  • Determine areas in your conversion funnel that require improvement.

The standard pricing for the ImpactHero add-on starts at $200 per month. However, the exact cost may vary depending on the number of campaigns that it is utilized for.

The Semrush app center

To enhance the functionality of your Semrush account, you can explore third-party apps and integrations available in the Semrush app centre alongside the main Semrush add-ons.

These apps and integrations can provide additional features and tools to further optimize your SEO strategies and improve your online presence.

It’s an excellent opportunity to customize your Semrush account and tailor it to your specific needs.

Custom Packages

Up until now, we have explored the pre-packaged Semrush, but for businesses with unique needs and higher budgets.

Semrush offers a bespoke option called the ‘Custom Plan.’ This tailored plan involves discussing with Semrush the specific features and number of users required, as well as negotiating fees that are likely to be significant.

Opting for the Custom Plan will provide premium support, account management, training, customized options, and early access to new features.

This plan is more suited to larger, enterprise-level customers who can afford the cost of a personalized package. Although the price may be steep, a custom plan can offer substantial additional benefits.

Semrush Plans & Features Comparision

Sure, here’s a comparison table of Semrush packages and their features:

FeatureSemrush ProSemrush GuruSemrush Business
Keywords to track50015005000
Historical data
Branded reports
Product listing ads
Traffic analysis
Social media profiles
Backlinks analysis
Keyword research
Site auditing
Position tracking
Content marketing
On-page SEO checker
Cost per click
API Access
Price per month (USD)$119.95$229.95$449.95

Reasons I Recommend Semrush Most?

Here are some reasons why SEMrush is often recommended:

1. Comprehensive and versatile toolkit

SEMrush offers a wide range of features that cover various aspects of digital marketing and SEO.

Semrush Toolkits

From keyword research to site audit, backlink analysis, content optimization, and social media management, SEMrush has a tool for almost every task.

2. Accurate and reliable data

 SEMrush has a massive database of over 20 billion keywords, 810 million domains, and 12.7 billion backlinks, which provides users with accurate and reliable data to conduct competitive research, analyze market trends, and track rankings.

3. User-friendly interface

 SEMrush has an intuitive and easy-to-use interface that allows users to navigate through the various features and tools easily.

The dashboard is also customizable, allowing users to focus on the metrics and reports that are most relevant to their needs.

4. Regular updates and improvements

SEMrush is constantly updated with new features and improvements, making it one of the most up-to-date and cutting-edge tools available.

Their team is always working on enhancing the user experience and adding new functionalities to meet the changing needs of digital marketers and SEO specialists.

5. Excellent customer support

SEMrush has a dedicated customer support team that is available 24/7 to assist users with any questions or issues they may encounter.

They also offer training materials and webinars to help users maximize the value of the tool.

6. Cost-effective

Although SEMrush is not the cheapest SEO tool in the market, it is still considered a cost-effective option because of the wide range of features it offers and the value it provides to digital marketers and SEO specialists.

Semrush Features

Semrush is a leading all-in-one digital and content marketing platform and toolkit that provides businesses and individuals with a range of powerful tools to optimize their online presence.

With over 7 million users worldwide, Semrush has become a go-to platform for anyone looking to improve their SEO, PPC, content marketing, and other social media marketing strategies.

In this article, we’ll take a closer look at the key features of Semrush that make it the best digital marketing toolkit on the market.

Keyword research

Keyword research is the foundation of any successful SEO or PPC campaign. With Semrush, you can do keyword research for and analyze your target keywords, find new keyword opportunities, get keyword ideas, and track your keyword rankings over time.

Semrush Keyword Research tool

Semrush’s powerful keyword research competitor analysis tools target keywords and include the Keyword Magic Tool, Keyword Gap Analysis, and Keyword Difficulty Tool.

Competitor analysis

To outperform your competitors, you need to understand their strategies and tactics.

Semrush Competitor Analysis

Semrush provides a range of competitive intelligence tools that allow you to analyze your competitor’s analysis, competitors’ SEO and PPC strategies, backlink profiles, and social media activity.

You can use this information to get competitive intelligence, identify gaps in your own strategy and make data-driven decisions.

Site Audit

The site audit feature of the Semrush dashboard checks your website for technical SEO issues and provides recommendations to help you improve your site’s performance.

Semrush Site audit feature

You can identify issues on your own sites, such as broken links, duplicate content, and slow page speed, and get actionable advice on how to fix them.

Semrush provides detailed information about your website’s backlink profile, including historical data about the number of backlinks, the quality of the backlinks, and the anchor text used.

Backlink Analysis

You can also monitor your competitor’s competitor websites referring domains’ backlinks and find new link-building opportunities to get organic search traffic and improve your search engine rankings.

PPC Campaign Management

Semrush’s PPC tools help you create and manage your Google Ads campaigns. You can find the best keywords for your ads, create ad groups and campaigns, and analyze their performance.

PPC Research

The Semrush dashboard also has a traffic analytics tool that provides a range of features for optimizing your ads, such as ad scheduling, bid optimization, and ad testing.

Content Marketing Toolkit

Semrush’s full content marketing platform and tools help you plan and create a content strategy that resonates with your target audience.

You can analyze the content performance of your competitors and identify popular topics in your industry.

Content Marketing Toolkit

The tool also provides keyword suggestions, for related topics, headlines, and specific keywords used, as well as keyword suggestions such as content optimization recommendations same keyword used.

Social media management

Social media is an essential part of any digital marketing strategy, and Semrush’s Social Media Toolkit provides you with the tools you need to manage your social media presence.

Social Media Managers

You can use the toolkit to schedule and publish posts, monitor your social media performance, and analyze your competitors’ social media activity.

Advertising research

If you’re running PPC campaigns, it’s essential to understand user behaviour in your target audience and identify new advertising opportunities.

Advertising Researchs

Semrush’s Advertising Toolkit provides you with a range of tools to help you research and mine keyword metrics to optimize your advertising campaigns, including the Ad Builder, PPC Keyword Tool, and Display Advertising Tool.

Reporting and analytics

Finally, the Semrush platform provides you with a range of reporting and analytics tools to help you track your performance and measure your success.

Reporting & analytics

You can use the platform to do keyword analytics, generate custom reports detailed analysis and keyword analytics, track your organic traffic and keyword rankings over time, and analyze your website’s organic traffic, and engagement metrics.

Read Also: Pricing plan

Here are some frequently asked questions you should know about Semrush-

1. How much does the Semrush tool cost in the US?

Semrush pricing is consistent worldwide, and in the US, the Pro, Guru, and Business plans cost $119.95/month, $229.95/month, and $449.95/month, respectively.

2. Does Semrush offer discounts to non-profit organizations?

Yes, Semrush offers discounts to non-profit organizations. However, the exact amount of discount is not specified on their website. Interested organizations should contact Semrush’s sales team for more information.

3. How long does Semrush’s free trial last?

Semrush offers a regular seven-day free trial of their Guru and Pro plans. , FacileWay, an official partner of Semrush, offers an exclusive 14-day free trial of their Pro plans for their readers.

4. Is there a way to use Semrush for free forever?

Yes, Semrush offers a free forever plan that allows users to get started with the platform without any cost. However, the features and limitations of this free account plan are not specified on their website.

5. What is Semrush’s refund policy?

If you’re not satisfied with the product, you can request a refund within seven days of purchase by contacting Semrush’s customer support team. But with this link, you will get a 14-day free trial or refund policy.

6. Is Semrush worth the money?

Semrush is 100% worth your money. I have been using this tool since the beginning of my blogging journey and I am completely satisfied.

7. Should I use Semrush Pro or Guru?

The Guru Plan is a great choice for SEO consultants. If you are a small business owner with a limited budget, the Pro pack is the perfect plan for you.


When it comes to pricing, Semrush offers several different plans to fit your needs and budget. If you’re just starting out, Semrush Pro may be a great option.

For larger businesses with more complex needs, Semrush Guru or Business plans may be necessary.

Whatever plan you choose, Semrush offers a wealth of features and tools to help you succeed online.

And if you’re still not sure if Semrush is right for you, you can take advantage of their 14-day free trial.

This gives you the opportunity to test out the platform and see for yourself how it can help you achieve your digital marketing goals.

This is a valuable investment for businesses looking to improve their online presence and stay ahead of the competition.

With a range of pricing plans and a free trial, it’s easy to get started and see the benefits for yourself.

So why not give it a try and see what Semrush can do for you?

I hope you have loved this article and know how much Semrush really costs.

Please share and let your friends know via social media like Facebook, Twitter and LinkedIn.

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  1. Good breakdown as always Sayem. SEMRUSH is still right up there in terms of the best SEO tool for all bloggers. Any program that does serious search legwork is well worth the investment because time saving is the name of the blogging game. Smart post.


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