Are you looking for HubSpot Marketing Hub Pricing?
You are at the right place!
Marketing Hub is a comprehensive suite of features that offers marketers a centralized platform to manage their marketing data.
You will get every element of marketing, including campaign reporting, custom reporting, social media, and omnichannel marketing automation to grow your business faster.
It helps you to do everything from lead generation to lead management, the Marketing Hub offers experienced marketers a wide range of customizable options.
You can track user engagement and interactions across campaigns, giving valuable insights for future targeting using the campaign and custom reporting features allow marketers.
The Marketing Hub enables marketers to diversify their marketing efforts, ensuring they reach their customers through multiple touchpoints with social media and omnichannel marketing automation.
The lead generation and management tools within the Marketing Hub streamline the process of acquiring and nurturing leads, leaving marketers with more time to focus on building customer relationships.
So if you are looking for a tool that offers custom properties, field mapping, and a wide range of additional user options with its professional and enterprise plans, allowing hierarchical teams to collaborate with ease, HubSpot Marketing Hub is for you.
Now let’s dive deeper and learn more about the HubSpot Marketing Pricing plan and features with its pros and cons-
HubSpot Marketing Pricing In Brief
|Product Name||HubSpot Marketing Hub|
|Best Used For||Small To Large Scale Marketing Team|
|Pricing||Starts at $20 Per month|
|Yearly Discount||10% Yearly Discount|
|Other Discount||90% For Startups & 40% for Non-profit organizations|
Read Also: What is HubSpot? How Does it Work?
HubSpot Marketing Plan Explained
Whether you’re a small business looking to get started with inbound marketing or an enterprise-level company, HubSpot Marketing Hub offers competitive pricing options to suit your needs and budget. Now let’s learn in more detail about HubSpot price and features-
1. HubSpot Marketing Hub Starter
HubSpot’s Starter plan is an excellent option for small businesses seeking email marketing services and basic digital marketing support.
Priced at just $20 per month, the Starter plan includes an array of features to help businesses enhance their online presence.
You will get 1,000 marketing contacts and you have to pay $20/month per 1,000 additional marketing contacts.
One standout feature of this plan is its premium hosting, which includes an SSL certificate and custom domain security settings to protect websites.
Businesses can choose from website themes and use a drag-and-drop editor to develop their website locally.
HubSpot’s Starter plan also includes customizable native and pop-up forms and list segmentation. Standard marketing and productivity reports help businesses stay on top of their marketing efforts.
The plan also includes email marketing tool capabilities, allowing businesses to send customized emails to their clients.
Features in Brief:
- Free tool features plus remove HubSpot branding from
- Live chat
- Email marketing
- Landing pages
- Email and in-app chat support
- Payments(U.S. only)
This offer is exclusively available for new HubSpot customers, with the exception of those located in Australia and New Zealand.
If you meet the eligibility criteria, the offer price will be presented during the checkout process.
2. HubSpot Marketing Hub Professional
The Professional plan in HubSpot Marketing Hub offers a wide range of features to help marketing teams create effective marketing campaigns with ease.
You will get Includes 2,000 marketing contacts for $890 per month and $250 per month per 5,000 additional marketing emails.
With this plan, users can access advanced reporting and analytics to get insights into their marketing efforts and make data-driven decisions. It also includes top-notch marketing automation tools that can help streamline tasks and save time.
One of the main benefits of the Professional plan is the deep integration with HubSpot Sales Hub, providing sales teams with valuable information about leads and prospects.
This benefit greatly improves the workflow between the sales and marketing teams, resulting in a more cohesive customer experience.
Features in Brief:
- Starter Plus
- Omni-channel marketing automation
- Campaign reporting
- Social media
- Custom reporting
Please note that the displayed cost does not include the necessary one-time Onboarding fee, which incurs a fee of $3,000.
3. HubSpot Marketing Hub Enterprise
HubSpot’s Enterprise plan is ideal for large businesses looking for advanced marketing tools to streamline and improve their marketing efforts.
You will get Includes 10,000 marketing contacts at $3600 per month and an additional cost of $100 per month per 10,000 additional marketing contacts.
With this plan, organizations benefit from a range of features designed to enhance their marketing automation experience, including predictive lead scoring and multi-touch revenue attribution.
Predictive lead scoring helps sales teams to identify the highest quality leads and focus their time and resources on closing more deals, while multi-touch revenue attribution enables marketers to easily track the success of their marketing campaigns across multiple channels.
Features in Brief:
- Professional plus:
- Multi-touch revenue attribution
- Limit access to content and data
- Organize teams
- Custom behavioral events
- Custom objects
Please be aware that the displayed cost does not encompass the mandatory, one-time Enterprise Onboarding, which incurs a fee of $6,000.
Why You Should Use HubSpot Marketing hub
Whether you’re looking to improve your email marketing, create custom reports, or automate your marketing efforts, HubSpot provides a suite of tools to help you get the job done.
From the Marketing Hub Starter plan to the enterprise-level plans, HubSpot offers a wide range of solutions to meet the needs of both new and experienced marketers.
Now let’s see why you should use HubSpot Marketing hub for your business growth-
1. All-in-One Marketing Solution
Marketing can be a complex and multifaceted operation. From email marketing to social media management, from lead generation to analytics, there are many tools and platforms available to help marketers achieve their goals.
Managing all of these functions separately can be time-consuming and inefficient. This is where an all-in-one marketing solution comes into play.
HubSpot is an all-in-one marketing solution that is a consolidated platform that offers all the marketing tools you need in one place.
You don’t have to switch between platforms or integrate different tools manually with this all-in-one solution. Everything is integrated for ease of use, so you can manage your marketing efforts seamlessly.
One of the main advantages of an all-in-one marketing solution is that it simplifies marketing efforts. Instead of managing different tools separately, you can use a single platform to streamline your marketing tasks.
This can save time and reduce the likelihood of errors, improving the efficiency of your marketing team.
2. Easy-to-Use Interface
HubSpot Marketing Hub offers an easy-to-use interface that allows businesses to create, manage, and analyze their marketing efforts all within a single platform.
The interface is designed to be user-friendly and intuitive, even for marketers who are not familiar with complex software.
The navigation is straightforward and features are organized logically, which greatly reduces the learning curve for new users.
One of the best things about HubSpot Marketing Hub is that it offers different pricing packages that cater to different business needs.
The Starter Package is perfect for businesses that want to get started with digital marketing and automation without investing in all the in-depth automation features.
This package includes essential features such as email marketing, lead capture forms, a contact management system, lead flows, and ad management that can be used to build a solid foundation for marketing efforts.
HubSpot Marketing Hub also provides several integrations that can streamline workflows and enhance functionality.
These integrations include tools for CRM, email tracking, team email, social media management, SEO, and video hosting.
By seamlessly connecting these tools and data, businesses can gain a comprehensive view of their marketing campaigns and improve their overall marketing performance.
3. Marketing Automation
Companies can create and execute effective email automation, social automation, ads automation, website automation, and chat automation workflows to drive traffic, generate leads, and enhance customer satisfaction With HubSpot Marketing Hub.
The marketing hub starter package comes with up to 5 workflows, with additional workflows available as businesses grow or upgrade. The professional plan offers 10 workflows, while the enterprise plan provides unlimited workflows.
However, for businesses looking for sales automation tools, upgrading to HubSpot Sales Hub Professional is necessary.
This package includes advanced features like deal pipeline automation, ticket pipelines, hierarchical teams, custom objects, behavioral event triggers and unlimited users to boost your sales productivity.
4. Personalization and Segmentation
Personalization and segmentation are two essential concepts in HubSpot Marketing Hub.
These help businesses deliver targeted messages to their customers, resulting in higher engagement and conversion rates.
By personalizing messages to individual customers, marketers can create a more tailored experience for their audience, ultimately earning their trust and loyalty.
To use list segmentation criteria, marketers need to identify the different characteristics of their target audience, such as demographics, behaviour, and interests.
This information can be used to create targeted email campaigns that are optimized for mobile devices.
This is particularly important, as more people are accessing their emails on mobile devices than ever before.
5. Lead Generation and Management
HubSpot Marketing Hub Plan is a leading marketing automation tool that provides powerful capabilities in lead generation and management.
With this tool, businesses can capture potential customers, convert them into leads through automated nurturing campaigns and lead scoring, and hand them over to the sales team for conversion.
Automated nurturing campaigns enable businesses to personalize their communication with prospects and engage them over the long term.
They can also increase the chances of conversion. Lead scoring allows businesses to prioritize leads based on their level of readiness to buy, making it easier to identify and focus on high-quality leads.
HubSpot also provides robust lead tracking and attribution tools, which help businesses understand the effectiveness of their marketing efforts and their impact on revenue.
With the capability to create custom event triggers and multi-touch revenue attribution, businesses can track every touchpoint throughout the customer journey, from the first interaction to purchase.
HubSpot Marketing Hub offers a comprehensive suite of tools for lead generation and management. It enables businesses to capture and nurture leads, score and prioritize them, and track and attribute revenue to their marketing efforts.
With these capabilities, businesses can improve their sales process and drive revenue growth.
6. Content Management and SEO
HubSpot Marketing Hub offers a comprehensive set of features that enable content management and SEO optimization to help businesses improve their online presence.
Marketers can optimize their website content to drive traffic and conversions while keeping track of the site’s performance with keyword monitoring, website visit tracking, and page audits.
These tools provide insights into the effectiveness of SEO strategies to refine content and improve search engine rankings.
HubSpot Marketing Hub’s integration with Google Ads makes it easy to create, manage, and track campaigns within the platform.
The social ad builder also allows marketers to create tailored ads for social media platforms to expand their reach and target specific audiences.
This comprehensive approach helps experienced marketers develop and execute a comprehensive content strategy that caters to a wide range of marketing channels.
By offering features such as custom properties, custom field mapping, and a customer portal, HubSpot Marketing Hub makes it easy to manage large amounts of content across different channels and touchpoints.
With the ability to add additional users per month, hierarchical teams can work together to ensure that all content is optimized for SEO, tracks visitor behaviour, and results in conversions.
7. Analytics and Reporting
HubSpot Marketing Hub offers a robust analytics and reporting system that sets it apart from competing tools.
The platform’s reporting functionalities offer marketers a high level of detail and customization.
Reporting dashboards provide an all-in-one-place breakdown of website statistical performance, contacts, personas, and marketing efforts.
This data is essential to experienced marketers in assessing website performance and visitor engagement.
HubSpot Marketing Hub integrates social media analytics tools such as LinkedIn analytics, Twitter analytics, and Facebook insights.
The platform offers a range of SEO optimization tools that factor into the analytics reports. The SEO optimization tools allow marketers to access keyword-specific data and monitor their website’s visibility.
The reporting system’s custom reports feature enables users to create reports using the metrics that matter to their marketing strategies.
8. Integration with CRM and Sales Hub
HubSpot Marketing Hub is a powerful marketing automation tool that integrates seamlessly with HubSpot CRM and Sales Hub.
HubSpot CRM Suite is the company’s biggest offering, comprising features from all three hubs, and it is charged at a discounted price compared to purchasing all three subscriptions individually.
HubSpot CRM includes a range of sales and customer relationship management tools that help businesses manage their customer interactions, capture leads and close deals.
Sales Hub provides advanced sales tools, including email tracking, unlimited pipelines, and deal forecasting.
When these tools are combined with HubSpot Marketing Hub’s lead generation and nurturing capabilities, businesses can create a powerful customer experience throughout the entire sales process.
Under any of the single Hub plans, prices rise with additional contacts and additional features such as more custom properties, hierarchical teams, and custom reporting.
However, with HubSpot CRM Suite, businesses can access all three hubs at a discounted price, making it an ideal solution for experienced marketers and those seeking an all-in-one solution for their sales and marketing needs.
9. Support and Resources
HubSpot Marketing Hub offers an array of support options and resources to help marketers maximize the platform’s potential.
Users can access these resources through various means, including email, chat, phone, FAQs, forums, knowledge base, training, documentation, videos, webinars, and in-person support.
The availability of these support options and resources varies depending on the user’s chosen pricing plan.
HubSpot Marketing Hub Starter and Professional plans provide access to email and chat support during business hours, while the Enterprise plan offers 24/7 support through phone, email, and chat.
A knowledge base of articles and videos is available to all pricing plans, as well as the HubSpot User Community forums.
The documentation can be accessed by all users, and webinars are available for Professional and Enterprise plans.
For more hands-on support, HubSpot provides in-person training and consulting services for all pricing plans.
Users can purchase additional support tickets or a dedicated customer success manager for their account, depending on their needs.
HubSpot Marketing Starter Vs Professional Vs Enterprise
|Features||Free Tools||Marketing Hub Starter||Marketing Hub Professional|
|Live Chat||Includes HubSpot branding||Remove HubSpot branding||Remove HubSpot branding|
|Email Health Reporting||Limited features||Limited features||Additional features|
|List Segmentation||5 active lists, 1,000 static lists, additional limits||25 active lists, 1,000 static lists, additional limits||1,000 active lists, 1,000 static lists, random list samples|
|Form Automation||2,000 emails sends per calendar month with HubSpot branding, Remove HubSpot branding||Up to 10 automated actions||1 automated email perform|
|Email Marketing||2,000 emails sent per calendar month with HubSpot branding, Remove HubSpot branding||5X marketing contact tier email send limit per calendar month, connect and authenticate an email sending domain, Remove HubSpot branding||10X marketing contact tier email send limit per calendar month, Remove HubSpot branding|
|Additional Features||Custom properties: 10 in total||Custom properties: 1,000 per object||Custom properties: 1,000 per object|
Pros & Cons of HubSpot Marketing Hub
Pros of HubSpot Marketing Hub:
- A comprehensive suite of marketing tools and features
- User-friendly interface and intuitive design
- Powerful inbound marketing capabilities
- Robust lead generation and management tools
- Effective email marketing automation
- Extensive analytics and reporting functionality
- Integration with HubSpot CRM for seamless alignment with sales
- Regular updates and improvements from HubSpot
Cons of HubSpot Marketing Hub:
- Pricing can be relatively high for smaller businesses
- The learning curve for new users, especially for advanced features
Read Also Other HubSpot Tools Pricing
- HubSpot Sales Pricing Plan Explained
- HubSpot Customer Service Hub Explained
- HubSpot Overall Pricing Plan Discussed
- HubSpot CMS Pricing Explained
- Does HubSpot offer Black Friday?
FAQs Related to HubSpot Marketing Pricing & Features
Here are some FAQs related to HubSpot Marketing Plans-
1. What is HubSpot marketing hub used for?
HubSpot Marketing Hub is a versatile platform for streamlining marketing activities. It helps businesses attract, engage, and convert customers through inbound marketing strategies.
2. Why is HubSpot marketing good?
HubSpot Marketing has become highly popular for its comprehensive tools, user-friendly interface, and data-driven analytics. It empowers marketers of all levels with effective inbound marketing, lead generation, and automation capabilities, leading to improved ROI and enhanced customer engagement.
3. Is HubSpot used for email marketing?
Yes, HubSpot is used for email marketing. Its Marketing Hub offers powerful tools for designing, sending, and tracking email campaigns. With features for personalization, segmentation, and automation, businesses can optimize their email marketing efforts for better engagement and results.
4. Is HubSpot good for SEO?
Its Marketing Hub offers valuable tools and features for optimizing websites and improving search engine rankings. With on-page SEO recommendations, keyword research, and performance monitoring, businesses can enhance their online visibility and attract organic traffic effectively.
If you are considering HubSpot Marketing Hub pricing, it is important to conduct comprehensive research to make an informed decision.
HubSpot offers various plans suitable for different marketing needs. Experienced marketers may find the advanced features of the enterprise plans beneficial, while smaller teams can opt for the starter or professional plans.
The HubSpot Marketing Hub provides personalized bundles tailored to specific marketing requirements, offering a cost-effective option.
You can take advantage of the free trial allows businesses to test the software and ensure it aligns with their marketing goals.
Investing in onboarding and training is crucial for maximizing the potential of HubSpot Marketing Hub.
By effectively onboarding team members and providing adequate training, businesses can seamlessly adopt the platform and fully leverage its marketing automation tools.
By carefully selecting bundles and implementing effective onboarding strategies, businesses can enhance their marketing efforts, improve customer relationships, and gain a competitive edge with HubSpot Marketing Hub.
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