It was estimated that 19% of marketers were willing to shell out up to $10,000 for influencer marketing this year. This figure goes to show how vital and effective influencer marketing is for your brand. By choosing like-minded influencers that share your brand values and principles, you’re likely putting your brand out there.
When you foster relationships with influencers, you’re gaining more of their followers and patrons due to genuine promotions. This makes it easier to advertise or share your product or service to their circle of followers, especially on social media channels.
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How To Use Influencer Marketing In Your Social Media Strategy
The content you put out there with your chosen influencer will have the ability to go viral on social media, provided that you whip up the most unique and captivating influencer advertising campaign.
That goes without saying putting both influencer marketing and social media marketing in tandem will boost your online presence. And here are some ways to use influencer marketing in your social media strategies.
Find Out In Which Platform Your Target Audience Spending More time
Each social media network is different. Facebook, Pinterest, and Instagram are usually visuals-centric. YouTube, on the other hand, banks on videos instead of images. Twitter, Reddit, and Quora are more on forums and text-based content. Meanwhile, LinkedIn is a social network that is more suitable for professionals and businesspeople.
That being said, every social media channel will have a majority of people in specific demographics or psychographics. And not a lot of your audiences are always active on all social channels. Find out which channels your prospects are always hanging out so your marketing efforts aren’t futile. And once you know which social media networks to tap, move onto the next step.
Find The Right Influencer On Social Media
You can ask any Social Media Advertising Agency and they’ll tell you one thing about influencer marketing – finding the right influencers is imperative. This is so you’ll reach similar audiences. And when you’re leveraging influencer marketing on social media, your brand will have the ability to go viral – fast.
When you choose influencers that share the same values as your company’s, you’ll gain affinity from social media users. More of your audience will know of your brand story and you’re achieving top-of-mind awareness within your target audience.
Engage with Influencers
One way to strategically let the influencers’ followers see your brand is when you engage with the influencers. When you’re sharing their content or tagging them with valuable content, this will appear on their social media pages.
Better yet, you may also make them engage by asking them a thought-provoking question that will likely interest them. Or if you have content that they’ll be interested in, you can also tag them and they might share it on their social pages. Overall, engaging with influencers will boost awareness for your brand.
Organize Games & Giveaways
Social media users constantly check their profiles to get entertained. And brands that entertain their audience will gain more likes, shares, and comments. One way to make your audience engaged is when you organize contests and giveaways. You can let the influencers promote this to be more impactful.
For instance, you can bank on user-generated content to lead more users to your social media pages. Give them an irresistible prize to entice and compel them to join.
Produce Genuine Content Regularly
Consumers are attracted to content that advocates the same advocacies and supports the same values they have. According to studies, 71% of consumers choose brands that are aligned with their values.
That said, always ensure that you post genuine content. Be real on social media and more followers will flock to your social media pages. Users can smell fake promotions and advocacies, so ensure that you make a great first impression when using influencer marketing in your social media strategy.
I hope now you know to use influencer marketing in your social media strategy. Do you have any other strategy to include? Please feel free to share via the comment box.