Best time to post on Instagram
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When is The Best Time To Post on Instagram in 2024

Are you looking for the best time to post on Instagram?

You are at the right place!

The strategic timing of your content release has become a pivotal factor for success. Because you have to know when your target audience is roaming on Instagram.  

In the late afternoon, when your audience is less active, it’s important to determine the best times for engagement.

If you know when is the best time to post on your Instagram Profile, it becomes easy to get your desired engagement with your target audience. 

After reading this article, you will have a complete idea of what is the worst time and Primetime for your Instagram posting. 


Why Does Finding the Best Time to Post on Instagram Matter?

Best Time To Post on Instagram

Finding the best time to post on Instagram is crucial due to the algorithm’s emphasis on interest, recency, and relationships.

Statistics from HubSpot show that the average Instagram user misses 70% of the content in their feed, which highlights the importance of posting at the right time to increase the chances of your content being seen.

Additionally, Buffer’s research reveals that the algorithm prioritizes recency, meaning that recent posts are more likely to appear at the top of users’ feeds.

The average engagement rate on Instagram is highest on Wednesdays and Thursdays, between 9 am and 11 am, and at 5 pm. Posting during these times can lead to increased likes, comments, and shares, ultimately boosting the visibility of your content on the platform.


What are the Average Best Times to Post on Instagram?

Best time to Post on Instagram
Best time to Post on Instagram

When it comes to maximizing engagement and reach on Instagram, timing is everything.

The best times to post on Instagram can vary depending on your specific audience and industry, but generally, the highest engagement is seen on weekdays between 10 AM and 3 PM.

However, Buffer’s research suggests that the best times to post on Instagram are between 8 AM and 9 AM, as well as 2 PM.

These timeframes provide an opportunity to reach the highest number of users and increase the likelihood of likes, comments, and overall interaction with your posts.

Best Time to Post on Instagram on Monday

The best time slots for Instagram engagement on Monday are at 7 a.m., 4 p.m., and 8 p.m. Research from Buffer also supports these peak hours for increased engagement on Instagram.

Best time to post on Instagram on Monday

The increase in engagement during these hours can be attributed to people checking their phones during their morning commute, taking a break in the afternoon, and winding down in the evening.

To capture attention during these time slots, it’s important to create visually appealing and engaging content that stands out in the Instagram feed.

Use bright and bold colours, high-quality images, and eye-catching graphics to make your content pop. Additionally, consider using Instagram Stories or live videos during these peak hours to take advantage of the increased attention on the platform.

Best Times to Post on Instagram on Tuesday 

Tuesday offers a great opportunity to achieve significant progress and productivity, as it is a day when people have settled into their work week and are focused on their tasks.

Tuesdays are the most productive days of the week, with the highest email open and click-through rates.

Best time to Post on Instagram on Tuesday

To maximize success on this day, effective time management is crucial. Prioritizing tasks based on their urgency and importance will ensure that the most critical work gets done first.

Buffer statistics show that people are most focused and productive during the late morning and early afternoon, so scheduling important tasks during this time can lead to better results. The 9 am to 10 am can be the ideal time to post on Instagram on the Tuesday. 

The Best Time to Post on Instagram on Wednesday 

The best times to post on Instagram on Wednesday are 11 AM, 3 PM, and 7-8 PM, with the highest engagement levels being at 11 AM and 3 PM. On Sundays, the peak times are 8 AM, 10 AM, and 4-5 PM, with the highest engagement levels at 10 AM and 5 PM (Buffer).

The engagement patterns differ between Wednesday and Sunday as people are typically more active on Instagram during midweek compared to weekends.

Best time to post on Wednesday on Instagram

To maximize reach and interaction on Wednesday, it is recommended to post during the peak times of 11 AM and 3 PM, as well as in the evening from 7-8 PM. On Sundays, focus on posting at 10 AM and 5 PM to take advantage of the peak engagement times.

To make the most of the peak engagement times, consider posting engaging content such as behind-the-scenes looks, user-generated content, and interactive polls on Wednesdays, while on Sundays, share lifestyle or motivational posts to align with people’s leisurely weekend mindset.

Additionally, using relevant hashtags and engaging with followers through comments and direct messages can also help boost interaction.

The Best Time to Post on Instagram on Thursday 

Thursday’s peak engagement times on Instagram are 7 a.m., 8 a.m., 4 p.m., and potentially 6 a.m. According to HubSpot, the best time to post on Instagram on Thursdays is around 11 a.m. and between 8 a.m. and 5 p.m.

Best time for posting on Instagram on Thursday

It is crucial to optimize opportunities on Thursdays due to the high engagement rates during peak times. Posting during these peak times can significantly increase the visibility of your content and attract more engagement from your followers.

Strategies for maximizing engagement during these peak times include creating eye-catching and relevant content, using popular hashtags, and engaging with your audience through interactive stories and posts.

The Best Time to Post on Instagram Friday

As the week comes to a close, it’s important to end it on a high note by incorporating positive habits and activities into your Friday routine.

Reflect on your accomplishments from the week and take a moment to acknowledge your hard work and achievements. Setting goals for the following week can help you stay focused and motivated, giving you a sense of direction and purpose.

Best posting time on Instagram on Friday

Gratitude exercises, such as journaling about what you’re grateful for, can help shift your focus to the positive aspects of your life.

According to HubSpot, 76% of people feel better after making a gratitude list, while Buffer reports that taking breaks can lead to an 11% increase in positivity.

According to those stats, it’s often recommended to post during lunchtime (around 11 AM to 1 PM) or in the early evening (7 PM to 9 PM) when people are taking breaks or winding down after work.

The Best Time To Post on Instagram on Saturday

When determining the ideal time to post on Instagram, it’s crucial to recognize that the optimal schedule can vary based on the unique characteristics and behaviours of your specific audience.

In the morning, around 9:00 AM, is often considered favourable as many users check their Instagram during breakfast or as they kick off their day. This timeframe aligns with the start of daily activities when people are more likely to engage with social media.

Best time to post on Saturday on Instagram

The afternoon, particularly between 1:00 PM and 3:00 PM, represents another opportune window. During this period, individuals often take breaks from their commitments, providing an opportunity for increased visibility and engagement.

Evenings, from 7:00 PM to 9:00 PM, are popular times on weekends when Instagram users are actively unwinding and catching up on their social media feeds.

The Best time to post the Instagram on Sunday 

Determining the optimal posting time on Instagram for Sundays involves a comprehensive strategy, utilizing a social media management tool like Instagram Insights.

By strategically considering factors such as optimal posting times, prime times, and specific times of the day, especially in Eastern time if relevant to your audience, you can enhance your digital marketing efforts.

Best time to post on Sunday on Instagram

Crafting a content calendar that integrates morning posts, typically around 10:00 AM to 11:00 AM, can contribute to consistent engagement.

Leveraging a scheduling tool ensures the regularity of your posts across various social media platforms, aligning with your audience’s behaviour patterns.

Understanding audience behaviour through Instagram Insights provides valuable insights into the ideal posting time. On Sundays, afternoons from 2:00 PM to 4:00 PM present a favourable window for engagement, as individuals take breaks or seek entertainment.

Evenings from 7:00 PM to 9:00 PM, similar to Saturdays, emerge as prime times for Instagram activity. Users during this period tend to wind down, making it an ideal time for increased visibility and engagement.


FAQs Related to Instagram Posting Time 

Here are some FAQs you should know about the Instagram Post timing-

1. Why is the timing of Instagram posts important?

The timing of Instagram posts is important because it can impact the visibility and engagement of your content. Posting when your followers are most active increases the likelihood of your posts being seen and interacted with.

2. How can I find the best time to post on Instagram for my audience?

You can use Instagram Insights to analyze your audience’s activity patterns. Simply look for peak engagement hours and days. You can also experiment with posting at different times and track the performance to determine the most optimal times for your specific audience.

3. Are there general best times to post on Instagram?

While there are general trends, the best times can vary. Posting during weekdays, especially around 8-9 AM and 2-3 PM, tends to be effective. However, it’s essential to consider your audience’s demographics and time zones.

4. Does the type of content matter when determining the best posting time?

Yes, the type of content can influence the best posting time. For instance, if your audience is more active during lunch breaks, posting visually appealing content around noon might be effective. 

5. Should I post consistently at the same time every day?

Consistency is key, as it helps train your audience to expect and look forward to your content. However, it’s still beneficial to occasionally experiment with posting at different times to see if there are potential untapped engagement opportunities.


Final Words 

Consistency in posting on social media, especially on platforms like Instagram Reels, is essential for maintaining audience engagement and growth.

With Missinglettr, you can optimize your posting strategy, ensuring a steady flow of compelling content that aligns with your audience’s behaviour and preferences. If you are a blogger MissingLettr is a must-have social campaign tool for you.

Missinglitter also aids social media managers in consistently curating and scheduling posts, streamlining the process of maintaining a strong online presence. This collaborative effort between content creation and strategic scheduling sets the stage for maximum engagement.

Another tool like Adcreative.ai simplifies the creation of visually appealing banners, ensuring that your social media posts, including Instagram Reels, are not only consistent but also visually captivating. 

I hope you have loved this article about Best Time to Post on Instagram. Please feel free to share with your friends. 

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