WordPress Breadcrumbs
SEO

WordPress Breadcrumbs: Are You Ignoring This SEO Factor?

Are you looking for an article on WordPress Breadcrumbs?

You have found the correct content.

Many bloggers ignore WordPress breadcrumbs though it plays a vital role in SEO. It can keep your visitor engaged and reduce the bounce rate on your website. Google also loves Breadcrumbs.

You will learn here, what is WordPress breadcrumbs and how they will help you to impress your search engines.

What Are WordPress Breadcrumbs?

WordPress Breadcrumbs is considered the secondary navigation trail that helps website users to check their location on the website.

This is an amazing feature by which any user can trace the path they are locating and can help to go back to their original landing page.

Breadcrumbs will show the path like this: Home>> Blogging>>WordPress Breadcrumbs.

It will show you the path so that you can see what path you have used to come to the article you are reading. You can use the same path to go back.

Types Of Breadcrumbs

WordPress-Breadcrumbs-Navigation

There are three types of breadcrumbs you can try on your website:

1. Hierarchy-based breadcrumbs

I use this type of breadcrumbs on my website. Home > Category > Post name.

2. Attribute-based breadcrumbs

This type of breadcrumbs is useful for an eCommerce store. You can see the example of attribute-based breadcrumbs here-  Home > Product category > Gender > Size > Color.

3. History-based breadcrumbs

History-based breadcrumbs are useful when any visitors have reached an article after applying multiple filters on the category page. These breadcrumbs are also considered the “Back To Result Page”

This is how the history-based breadcrumbs look like: Home > The Previous page > The Previous page > The Previous page > Current page

How To Add Breadcrumbs To Your WordPress Site

You can easily add breadcrumbs using the Yoast SEO plugin. All you need to do:

  • Installing Yoast SEO then activate it
  • Add the breadcrumbs code by Yoast into your WordPress Theme Header
  • Enable breadcrumbs from the Yoast SEO plugin setting.

Step 1: Installing Yoast SEO then activate it

You can easily install the Yoast SEO plugin from your WordPress Plugin Directory. Go to Plugin>>Add New>>Search for the “Yoast”. You will find the Yoast SEO Plugin there. Now it’s time to install and activate your plugin.

WordPress Breadcrums Yoast SEO Setting

Step 2: Add the breadcrumbs code by Yoast into your WordPress Theme Header

Now it’s time to add your breadcrumbs code to your WordPress theme. It totally depends on you where you wanna add this code. You can add the code exactly where you wanna show the breadcrumbs.

You can add the code anywhere you want. If you add the code to a single page.php or post.php it will show on every single page or post on your site.

You can also add the code to the header.php of your theme. Once you have added the code, the WordPress breadcrumbs will be shown on the header of the site.

<?php
if ( function_exists('yoast_breadcrumb') ) {
  yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>
WordPress Breadcrumbs

I have placed the breadcrumbs for a single post. You can place the WordPress breadcrumbs into the header.php to show the navigation on every post and page.

Step 3: Enable breadcrumbs from the Yoast SEO plugin setting

Once you have added the WordPress Breadcrumbs code into your WordPress theme, it’s time to enable breadcrumbs from the Yoast SEO Plugin setting.

It’s a very easy task. All you need to do is go to the SEO > Search Appearance and then click the Breadcrumbs tab.

Just do the setting I have shown in the following image. That’s all!

WordPress Breadcrumbs Setting

After setting up the WordPress Breadcrumbs like the above image, don’t forget to save the changes. After successfully adding the breadcrumbs, when any user will open a post or page they will see the navigations like the following image.

Wordpress Breadcrumbs set up
Breadcrumbs Navigation

Now my readers can have an idea in which location they are reading the content on my blog. This is very important to show your users a clear path where they are reading the content on your blog.

If you do not want to use Yoast for adding Breadcrumbs. You can use Breadcrumb NavXT. All procedures are the same.

You can easily install the plugin and add the following code like Yoast into your theme.

<div class="breadcrumbs" typeof="BreadcrumbList" vocab="https://schema.org/">
    <?php
    if(function_exists('bcn_display'))
    {
            bcn_display();
    }?>
</div>

Why You Should Use WordPress Breadcrumbs?

There are many advantages of WordPress Breadcrumbs you can not deny at all. Let’s have a look,

1. Breadcrumbs Impress The Search Engines

Breadcrumbs ensure a great user experience. Your visitor will definitely love breadcrumbs and google loves what the users love. WordPress Breadcrumbs helps Google to figure out how your website is structured.

Google loves breadcrumbs

Google used breadcrumbs for its actual search results which can increase website visibility.

If you can ensure a structured site, you will rank at the top and Breadcrumbs help to have an idea about your website structure.

2. Improve User Experience

When a visitor comes to your site and lost his way he feels irritated. If you want to make your visitor happy, don’t be late to add WordPress Breadcrumbs to your site.

Breadcrumbs instantly show a way out to your visitors. So, they won’t feel lost and can move anywhere they wanna surf.

3. Reduce Bounce Rate

If you can make sure happy surfing for your visitors, the bounce rate will definitely decrease.

When someone visits your site through an organic search and does not get the desired solution they are looking for, they might leave your site quickly.

If you add breadcrumbs to your site, your visitor will see the alternative options and will check the alternatives by not leaving immediately your site.

4. Small In Size But Tremendous Functionality

Breadcrumbs do not take up so much space on your site but this small-sized navigation will have a great impact on your SEO. If you are running an online store, Breadcrumbs is a must-have.

You can have look at why it is a must-have task for an online store: Home > Product category > Gender > Size > Color. This will help your customer to stay on the path.

Read:

Conclusions

WordPress Breadcrumbs do not guarantee you the top ranking. But it has a good impact on SEO that may help you to rank eventually. You should use Breadcrumbs if have a hierarchy of three or more levels.

Try to use a shorter name instead of using original long-tail keywords and avoid keyword stuffing in your breadcrumbs.

I hope now you know what is WordPress Breadcrumbs and how they impact your SEO. If you loved this post, please share it on social media and let your friends know about Breadcrumbs.

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