Video Content In SEO Ranking [Why It’s Important?]

The digital world is constantly advancing, and they are using new techniques to get more and more traffic; therefore, if you are not at the forefront, your competitors might win the race.

Hence, adding video to your website can immensely improve your SEO efforts and attract more people to your site.

The demand for videos is rising tremendously in the marketing sector, but if you want to see even better results, you need to use catchy lines, make your content unique, employ keywords, and make it exciting. Using videos can make or break your optimization endeavours. 

What is SEO?

Before we understand the importance of video content in SEO ranking, let us first understand what SEO means.

SEO stands for search engine optimization; this is what every marketer does to raise the brand’s visibility on search engine result pages.

The higher your page ranks, the more people will see your page when they search for the related query.

In short, it is an excellent method for companies to make their business seen by their prospective audience.

Importance of Video Content in SEO Ranking

Let’s discuss the importance of video content in SEO ranking-

1. Video Content Marketing

Videos have become an inseparable part of marketing and advertising; there is no proof required for that anymore.

It is essential to create good content as marketers have less than 10 seconds to impress the audience because, as per recent research, social media has reduced the attention span of the viewers.

Video content is one of the most powerful tools for storytelling and explaining the product in a better way.

The reason behind it is that videos connect emotionally with the customers as it is a fantastic combination of sound, visual, and motion that helps increase customers’ actions, which will, in turn, increase the revenue.

You can create amazing videos by using a video maker; you will be able to make professional-looking videos within a couple of minutes as they come with pre-made templates.

Videos help communicate the message smartly to your audience as they use elements like images, sound, and motion that make it appealing to the eyes.

2. Video and SEO

You will be amazed to know that 50% of the chance of your content ranking on the first page increases because of the video content.

Video marketing is an excellent way of improving your SEO strategy, and if you use it the right way, it will aid your website to outrank your competitors for sure. As per the studies, more than 80% of marketers use videos to boost SEO.

The primary focus of your Video SEO strategy should be to make sure that your video content ranks well in the search engines, especially on the significant ones like Google, Facebook, YouTube, LinkedIn, etc.

3. Video Content Should Be Short and Crisp

One of the major reasons for the demand for videos is growing is because they are brief and on point. Information you convey in thousands of words can now be explained in a video of 2 to 3 minutes; it can successfully deliver a message within a short time.

They are a more accessible form of content as they convey the big message quickly. Videos keep the customers engaged, and they are most likely to remember the content compared to the written articles.

While creating the videos, you need to keep in mind that they should be concise as it keep the excitement among viewers till the end. Do not create a long video as people tend to lose interest, and most people drop off the video after a minute. So, within the first 10 seconds, convey the main message and do not create a video of more than 2 minutes.

4. Videos Are Essential Storytellers

Videos are packed with information but can create an even better impact if you create a great story in your video. If you use stories to convey a message, the information will be retained for a longer span.

This way, people stick to your video for a more prolonged time as it creates excitement among them, and they wait till the end.

As per recent data, more than 80% of people remember the ad video even after a month, and over 50% of people perform a follow-up action. This data in itself proves how effective video SEO marketing is.

5. Video Content Makes The User Experience Better

There is no denying that videos improve user experience as they engage users for a long time and attract more traffic; furthermore, it also aids in increasing the website’s SEO and ranking on SERP.

The best thing is that videos give complete control to the viewers as they can decide when and how much to watch.

6. Google Cares About Video Content

When Google ranks the page, it considers text, image, and video content; if you provide a combination of all three, it will improve the ranking on Google for sure. Google prioritizes content that enhances engagement as they will have better traffic and increased conversions.

There are various why video content will make your ranking better:

Google loves quality backlinks: Web pages with videos get 300% more inbound links than pages without videos. These pages get more traffic, better credibility, and authority that is favoured by the Google algorithm.
Google and the stickiness factor: The time people spend watching a video on a web page is termed the stickiness factor. It is an essential factor that figures the quality of a web page for Google. 
Google and keywords: Just like other search engines, Google also considers the usage of keywords as a significant factor in ranking a web page.

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How Does Video Content Help in Improving SERP Ranking?

SEO and ranking play a major role in the success of any marketing strategy. Including video content in marketing can help boost your brand awareness and raise conversions.

A blend of SEO and videos can help make you stand out from your competitors. Videos undoubtedly influence search rankings more than other forms of content, so using them together can take your business to the next level.

Customers are twice as likely to buy a product after watching a product video than they are without using that content.

Therefore, videos not only help increase your SEO by getting more traffic on your website but also carry the ball further and help persuade those people to convert.

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Conclusion

Video content is the future of the Internet. More and more people are switching to visual platforms such as YouTube and Netflix to watch video content.

This isn’t surprising, because video content is easier and more convenient to consume.

It’s easier to understand and easier to feel a connection to. If you want to make your business succeed online, you need to start creating video content. You need to start making video content that will engage your audience and help you to grow.

The best way to get started is to focus on creating helpful and informative videos that will help your audience.

Your videos don’t need to be complicated or expensive, but they do need to be interesting and engaging.

If you want to learn more about the importance of video content in SEO ranking and to start creating your own video content.

I hope now you know the importance of video content in SEO ranking. Please feel free to share if this article added value to your knowledge.