Are you looking to take your sales game to the next level? Then you need to know these 25 sales statistics!
From LinkedIn and Facebook to email and referral sales, we’ve got you covered with the latest data-backed insights.
Learn about the ROI of sales, marketer and sales rep stats, HubSpot and CRM data, blog automation and YouTube insights, as well as TikTok, Instagram, and Twitter stats.
We’ll also cover pipeline and high-quality sales stats, door-to-door and inside/outside sale numbers, prospecting and lead nurturing data, plus much more.
By understanding these key sales metrics, you can optimize your strategy for success. So let’s jump into the world of sales stats!
- Global retail e-commerce sales were $5.2 trillion in 2021 and are forecast to grow by 56% to reach $8.1 trillion by 2026. (Statistista)
- In 2024, m-commerce sales are expected to reach $534.18 billion, representing 40.4% of e-commerce sales. (Insider Intelligence)
- B2B e-commerce sales, including online sales on platforms and marketplaces, increased by 17.8% to $1.63 trillion. Statista forecasts the North American B2B e-commerce market to reach over $4,600 billion by 2025.
- 25 Sales Statistics You Need To Know
- Sales Stat Takeaway
- General Sales Statistics On Different Platforms
- 1. LinkedIn Sales Stats
- 2. Facebook Sales Stats
- 3. Email Sales Stats
- 4. Twitter Sales Stats
- 5. ROI Sales Stats
- 6. Marketer Sales Stats
- 7. Referral Sales Stats
- 8. Sales Reps Stats
- 9. HubSpot Sales Stats
- 10. CRM Sales Stats
- 11. Blog Automation Stats
- 12. YouTube Sales Stats
- 13. High-Quality Sales Stats
- 14. TikTok Sales Stats
- 15. Instagram Sales Stats
- 15. Pipeline Sales Stats
- 16. Salespeople Stats
- 17. Sales Call ROI Stats
- 18. Door-to-Door Sales Stats
- 19. Inside Sales Stats
- 20. Outside Sales Stats
- 21. Prospecting Sales Stats
- 22. Lead Nurturing Stats
- What are the B2B sales stats for 2024?
- What are the Best Sales Stats?
25 Sales Statistics You Need To Know
The world of sales is becoming increasingly competitive by the day. Keeping up with your rivals and staying ahead of the curve in this industry requires access to current knowledge about trends and strategies.
Social selling can boost your chances of hitting your target by a whopping 50%, while organizations with aligned marketing and sales teams tend to grow their revenues annually by around 32%.
Want to learn more about LinkedIn? Facebook? Or even HubSpot or CRM? This comprehensive list has everything you need to know!
Sales Stat Takeaway
When it comes to sales statistics, persistence is crucial. It takes an average of five follow-up calls to close a sale successfully.
Personalization plays a vital role in increasing click-through and conversion rates for your sales process.
Social media platforms like Facebook (with over 2.8 billion active users) and LinkedIn (used by 72% of B2B buyers for research) can be valuable tools for reaching potential customers.
Additionally, email marketing boasts an incredibly high ROI (4200%), which makes it a powerful tool for generating new leads and high-quality leads.
Customer experience plays a significant role in closing deals effectively as well. In fact, studies show that 86% of buyers are willing to pay more for better customer interactions.
By integrating these best practices into your sales strategy and taking advantage of the right time (such as the best day to send sales emails), you can take your outbound sales statistics to the next level.
General Sales Statistics On Different Platforms
Check the following sales statistics to make your organizational decision that will help you to boost your sales-
1. LinkedIn Sales Stats
As per LinkedIn’s statistics on social selling for B2B sales professionals, companies using this platform have reported a significant revenue increase of up to 63%.
Moreover, sales reps using this platform are much more likely to exceed their quotas by up to 51%.
Utilizing LinkedIn Sales Navigator correctly and making the most of valuable insights into buyer behaviour offered by the platform helps the sales team personalize its approach and improve success rates significantly.
2. Facebook Sales Stats
Businesses looking to connect with potential customers should turn their attention to Facebook. With over 2.8 billion active users, this social platform is the perfect place for businesses to reach out to prospective buyers in a space they frequent daily.
It’s no wonder that social media users prefer connecting with brands on Facebook as it offers numerous features like live videos and targeted ads which have higher click-through rates of up to 1.91%.
Moreover, recommendations from family and friends on Facebook are highly influential in the buying process of millennials and Gen Z. Businesses that want to take their sales strategy to the next level should leverage this powerful platform.
3. Email Sales Stats
Email marketing is one of the most effective ways to generate sales and increase revenue.
With an average ROI of 4200%, it’s no wonder that businesses are turning to this tactic to drive results.
Personalization is key in email marketing campaigns, as using personalized subject lines can generate 50% higher open rates.
Additionally, segmented email campaigns have a higher open rate than non-segmented ones.
To maximize success, it’s important to send sales emails on the right day and time- Tuesday being the best day followed by Thursday and Wednesday- and include social sharing buttons in your emails which increases click-through rates by up to 158%.
Utilizing these strategies can help you get more high-quality leads and convert them into loyal customers.
4. Twitter Sales Stats
Twitter can be a valuable social platform for generating new leads and opportunities while also engaging with prospective buyers and decision-makers.
With over 80% of users mentioning brands in tweets, businesses have many opportunities to engage with potential customers and generate high-quality leads on the platform.
Tweets with images or videos receive more engagement than those without, making visual content essential for driving sales on Twitter.
Businesses that use Twitter for B2B sales have reported gaining new customers through the platform, demonstrating its effectiveness as a sales tool.
By understanding these Twitter sales stats and utilizing best practices like personalization and persistence, businesses can take their outbound sales statistics to the next level.
5. ROI Sales Stats
Measuring return on investment (ROI) is crucial for sales success. Companies that prioritize ROI achieve revenue growth 3.2 times higher than those without a robust approach to measuring it, according to HubSpot’s research.
Organizations with strong ROI measurement capabilities have a 60% greater chance of meeting their revenue goals than those without it.
Making data-driven decisions through optimized ROI can improve profitability considerably.
Sales teams can use this knowledge to further refine their sales strategies and generate new opportunities for high-quality leads and conversions.
6. Marketer Sales Stats
Insights from marketer sales stats reveal that three-quarters of consumers prefer personalized offers based on their previous purchases.
Additionally, social media platforms like Facebook have a significant impact on potential customers’ purchasing decisions.
Email marketing continues to be highly effective with an average ROI of $38 for every $1 spent.
Mobile optimization is crucial to take advantage of the growing number of online sales coming from mobile devices.
Overall, these marketer sales stats provide valuable insights into consumer behaviour and purchasing habits.
7. Referral Sales Stats
Word-of-mouth marketing through referral sales has proven to be the best way to boost your business’s growth.
Referred customers are four times more likely to make a purchase than non-referred ones and have higher lifetime value.
Studies reveal that around 84% of B2B decision-makers start their buying process with a referral.
Customers specifically name the products or services they liked while referring them, providing valuable insights into what works best.
Therefore, it is crucial for businesses to implement an efficient referral program that encourages satisfied customers to spread the word and bring in new opportunities.
8. Sales Reps Stats
Sales reps who use social selling techniques are more likely to achieve their sales targets. The pandemic has led to an increase in virtual selling, which has opened up new opportunities for salespeople.
Using video as part of your sales strategy can lead to a higher number of qualified leads and increased brand awareness. Responding promptly to leads can significantly improve conversion rates.
Email continues to be the preferred mode of communication for business purposes due to its personalization capabilities and high-quality interactions with potential customers.
By incorporating these best practices into your sales process, you can take your outbound sales statistics to the next level.
9. HubSpot Sales Stats
Personalization is essential in email marketing campaigns. HubSpot Sales Stats show that personalized emails have a 29% higher open rate and a 41% higher click-through rate than generic ones.
Successful salespeople realize the importance of using the right subject lines and speaking for an average of 43 seconds longer than unsuccessful ones during customer interactions.
Using social media as part of the sales strategy can lead to new opportunities, with sales reps who use social selling techniques being 50% more likely to meet or exceed their quota.
Salesforce data reveals that it takes six to eight touches to generate a viable sales lead, emphasizing the importance of persistence and effective follow-up tactics.
10. CRM Sales Stats
CRM systems can be highly effective in boosting sales productivity. Research indicates that companies using CRM have seen up to a 30% increase in productivity, while lead nurturing with CRM has resulted in a 20% increase in new opportunities.
Sales reps who use these systems are also more likely to hit their quotas and are better equipped for customer interactions.
The use of mobile CRM apps is becoming increasingly popular and has been shown to increase productivity by as much as 15%.
11. Blog Automation Stats
Automating blog posts can take your lead generation to the next level by up to 126%, which is why companies should consider this as one of their top sales strategies.
According to recent research, automating your lead management process can yield a significant increase in revenue of 10% or more within six to nine months.
Additionally, automating your email campaigns has been shown to improve the open rate for emails by 40.4%, compared to non-automated emails with only 15.1%.
By using marketing automation tactics, businesses can get twice as many high-quality leads while being perceived by their customers as more effective communicators.
Finally, automating social media postings can save up to six hours per week, giving you much more time to focus on other aspects of your business.
12. YouTube Sales Stats
With over half of YouTube’s users watching product/service-related videos, it’s no surprise that it’s the second-largest search engine after Google.
Brands can leverage this platform by creating video content that establishes their authority and builds customer trust, leading to increased sales.
Additionally, YouTube ads have higher viewability rates than other ad formats and can help drive sales; over 70% of viewers have made purchases as a result of seeing a brand on the platform.
13. High-Quality Sales Stats
To take your business to the next level in terms of generating new leads and new opportunities, high-quality sales stats are a must.
By analyzing customer behaviour and preferences with these statistics, you can tailor your marketing campaigns and personalize your customer interactions at the right time.
This is especially true for social media platforms such as LinkedIn and Facebook or email marketing campaigns where subject lines and cold-calling persistence matter just as much as the content itself.
With high-quality leads generated through careful analysis of conversion rate data and pipeline statistics, you’ll have much more confidence in your sales follow-up strategy.
14. TikTok Sales Stats
The social media platform TikTok is proving to be an effective way to drive sales for businesses.
With over one billion active users worldwide- mainly young shoppers and prospective buyers- it is a valuable channel for reaching potential customers.
A study shows that around 57% of US shoppers have made purchases after watching videos promoting products on TikTok.
The app’s algorithm can also help businesses expand their reach and attract new customers.
By incorporating TikTok into their marketing strategies in addition to other channels, businesses can generate high-quality leads and ultimately boost their sales.
15. Instagram Sales Stats
Instagram is a top-performing social platform with over one billion active users, making it an ideal tool for driving sales and creating customer engagement.
With more than 130 million people tapping on shopping posts every month and half of all users following at least one business account, brands cannot afford to ignore this powerful social network.
Leveraging Instagram’s tenfold engagement rates and tailoring marketing strategies to maximize its potential is key to success in today’s market.
Additionally, 72% of Instagram users have made purchasing decisions based on what they saw on the platform; therefore businesses must focus their efforts towards this social network to generate high-quality leads and new opportunities.
15. Pipeline Sales Stats
Your sales process heavily relies on pipeline sales stats, which essentially measure the performance metrics of your sales pipeline.
The average time a deal spends in a pipeline is 84 days. Additionally, only 25% of leads are legitimate and should advance to the next stage of the buying process.
However, automating your lead management can increase revenue by at least 10%.
Most importantly, companies with aligned sales and marketing teams generate an astonishing 208% more revenue from their marketing campaigns than those without such alignment.
16. Salespeople Stats
To succeed in sales, active lead generation is crucial as it increases the likelihood of hitting quotas by 50%. However, building trust with potential buyers can be challenging given that only 33% trust salespeople.
One way to overcome this hurdle is by providing relevant insights into their business as it resonates with a staggering 73% of them.
Creating and sharing high-quality content is another key strategy to attract and engage prospective buyers who consume at least five pieces of vendor content before making a purchase decision.
Persistence is also critical in converting prospects into customers; it takes an average of eight cold call attempts to reach a prospect.
17. Sales Call ROI Stats
If you want to improve your sales call ROI stats and generate more high-quality leads for your business, there are a few important things you should keep in mind.
Firstly, it’s essential to personalize your approach when making sales calls.
Secondly, timing is everything – research has shown that the best time to make sales calls is between 4 pm and 5 pm on Thursdays.
Thirdly, persistence pays off – on average, it takes an astonishing 18 attempts to reach a prospect by phone.
Finally, having a well-crafted script can be the difference between success and failure – research shows that a good script can help increase success rates by up to 28%.
18. Door-to-Door Sales Stats
When it comes to reaching potential customers, door-to-door sales can be a highly effective approach.
Studies have shown that up to 90% of shoppers will open their doors when approached by a salesperson.
However, converting these prospective buyers into actual customers takes more than just knocking on their doors.
With only around 28% of them willing to make a purchase, it’s important for your sales team to use strategies like personalization and persistence when interacting with potential customers.
Provide your sales team with the right training and tools they need, and you’re sure to see more success in your outbound sales statistics.
19. Inside Sales Stats
Inside sales teams have been witnessing a rapid growth trend lately. With the average inside sales representative making an impressive 52 dials per day to generate high-quality leads.
Incorporating videos in your email marketing campaigns is a highly effective way to boost your open rates by up to 19% and click-through rates by up to 65%, leading to new opportunities and more high-quality leads.
Another strategy for increasing revenue is using dynamic pricing which has shown an average revenue increase of up to 5%.
Sales reps must allocate their time wisely as they only spend about one-third of their time actively selling.
20. Outside Sales Stats
To succeed in outside sales, it takes persistence and multiple follow-up calls to close a deal. Buyers are willing to meet with new salespeople only if they offer something valuable in exchange.
The average length for an outside sales call is just 45 minutes, so it’s important to make every minute count by efficiently communicating your value proposition.
By following up at least five times after the initial meeting, you increase your chances of closing a sale by 80%. Inside sales have grown faster than outside teams and now make an average of 52 dials per day.
Understanding buyer requirements and personalizing your approach will help turn leads into high-quality customers.
21. Prospecting Sales Stats
When it comes to prospecting sales stats, personalization is crucial. By focusing on buyers’ needs and challenges, sellers have a higher chance of winning over potential customers.
Persistence is key during cold calling since it takes an average of eight attempts to reach a prospect.
Email prospecting has been shown to be effective, with 87% of sales professionals citing it as their preferred method of communication.
Additionally, leveraging social media through social selling has proven successful with a reported 78% increase in performance compared to those who don’t use social platforms.
These statistics highlight the importance of adapting your approach and utilizing various channels when seeking new leads and opportunities.
22. Lead Nurturing Stats
Nurturing your leads is essential for taking your sales strategy to the next level. Lead nurturing can significantly impact sales by providing new opportunities and high-quality leads.
Personalized emails have been shown to increase open rates by up to 29%, resulting in improved conversion rates and more sales for your business.
To excel at lead nurturing, it’s important to personalize communications based on customer interactions and data analytics from your marketing campaigns.
Specific subject lines and timing can also play a significant role in improving open rates and response rates.
By following best practices for lead nurturing on social platforms like LinkedIn or Facebook, you can connect with potential customers and decision-makers while building brand loyalty.
What are the B2B sales stats for 2024?
The B2B e-commerce market has seen a massive surge, with its global value reaching $12.2 trillion in 2021, as per a Statista study.
The study also estimates that the B2B e-commerce market will grow to $20.9 trillion by 2027.
This growth can be attributed to the increasing adoption of digital technologies and changing business models.
Companies are now leveraging e-commerce platforms to streamline their supply chains, reduce costs and improve efficiency.
What are the Best Sales Stats?
Determining the best sales stats to focus on depends on your industry and objectives.
While conversion rates, average deal size, and customer acquisition cost are key indicators, other relevant factors may include sales cycle length, channel effectiveness, and customer reviews.
Regularly tracking and analyzing sales stats is essential for identifying trends and opportunities for growth.
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Sales stats are crucial for any business to track its progress and make informed decisions. From LinkedIn to TikTok, each platform offers unique opportunities to increase sales and reach your target audience.
By keeping a pulse on the latest sales stats, you can identify new trends, stay ahead of the competition, and grow revenue.
Our blog provides an extensive list of 25 sales stats across multiple platforms and industries that you need to know.
So, whether you are a marketer, sales rep or business owner looking to improve your sales strategy, check out our blog now to get all the valuable insights.