Best SEO Reporting Software
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9 Best SEO Reporting Software: {Expert’s Choice}

Semrush is the best SEO reporting software out there. But there are many more that you can choose for your SEO work. It depends on your budget and requirements.

If you are looking for an all-in-one White label SEO Reports tool, Semrush is my number 1 recommendation.

You will get everything you need for your SEO activities in this tool. Let’s learn more about the Best SEO DIY reporting Software-

What is SEO Reporting Software?

SEO Reporting software is a tool for SEO professionals to track and analyze a website’s performance in search engine results. It provides valuable insights about keyword ranking, organic traffic, backlinks, and more.

These tools collect data from search engines like Google, Bing, and Yahoo and present it in an easy-to-understand format. You can monitor the progress of SEO optimization efforts and take proper initiative where improvement is needed.  

Top SEO Reporting Software

Here are the top SEO Reporting tools you need for your websitemonitoring-

1. SEMrush-The Best SEO Software


Semrush is currently one of the most popular all-in-one SEO reporting tools. It offers powerful features that make it a comprehensive tool for SEO professionals.

This SEO software also offers keyword research capabilities, which allow you to find valuable keywords and track their rankings.

Why have I chosen Semrush as my SEO Reporting Tool?

SEMrush SEO Checker also offers on-page SEO analysis, which helps you optimize your website’s content for better search engine rankings. The tool recommends improving meta tags, headings, keywords, and more.

You will get comprehensive site audit functionalities.

This tool analyzes your website for technical issues, such as broken links, duplicate content, and site speed, and provides recommendations for fixing them. This helps improve your website’s overall health and performance.

One of the unique features of this SEO audit software is its social media tracking capabilities. You can monitor your social media activity, track engagement metrics, and analyze the impact of your social media efforts on their SEO performance.

SEMrush offers in-depth reporting features that allow you to generate customized, comprehensive reports that showcase your website’s performance and progress.


  • Keyword research and tracking
  • Competitor analysis
  • Backlink analysis
  • Site audit and crawling
  • On-page optimization suggestions
  • Social media monitoring
  • Customizable reports


  • Extensive keyword database
  • Detailed competitor analysis
  • User-friendly interface
  • Advanced reporting features
  • Excellent customer support


  • Pricing is slightly on the higher side


Semrush Pricing

Semrush offers different pricing plans, starting from $129.95 per month to $499.95 per month.

2. Ahrefs-Best SEO Reporting Software for Keyword Research

Ahrefs for SEO Reporting

Ahrefs is another comprehensive SEO reporting tool highly regarded for its backlink analysis capabilities.

It also offers powerful SEO audit software that specializes in backlink analysis. It is a favorite among digital marketers and SEO professionals.

Why You Should Choose Ahrefs?

Keyword Research is unique with Ahrefs. You will get relevant keywords for optimizing your website’s content.

Ahrefs also provides competitor analysis tools, allowing you to analyze your competitors’ SEO strategies. You can gain insights into their backlink profiles, top-performing keywords, and overall SEO performance.

This helps you identify areas where you can improve and stay ahead of the competition.

Ahrefs also offers a comprehensive site audit feature that crawls your website and provides valuable insights into areas that need improvement.

You can get an idea about duplicate content, slow pages, and broken links that harm your SEO.

The site SEO audit tool also suggests optimizing your website’s structure, meta tags, and other on-page elements to improve search engine visibility.


  • Backlink analysis
  • Keyword research and tracking
  • Competitor analysis
  • Site audit and crawling
  • Content explorer
  • Keyword Rank Tracking
  • Customizable reports


  • Powerful backlink analysis features
  • Extensive keyword database
  • Accurate rank tracking
  • User-friendly interface
  • Regular updates and improvements


  • Pricing is relatively expensive
  • Limited keyword position tracking in the basic plan


Ahrefs Pricing

Ahrefs SEO Reporting software offers different pricing plans, from $129 to $449 per month and $14,990 for the annual contract for the enterprise-level business.

4. Serpstat


Serpstat is an all-in-one SEO Report tool that helps to optimize your website’s ranking on search engine results pages.

It is another top contender in SEO reporting software that provides comprehensive data and insights.

In addition to keyword research, Serpstat offers various other useful tools. Its backlink analysis feature allows you to assess your website’s backlink profile, discover toxic or broken links, and find recommendations to build high-quality backlinks.

You can also keep competitors’ eyes on your backlink strategies to gain insights and stay competitive.

Why Should You Choose Serpstat Tool for SEO Reporting?

Serpstat’s site audit feature helps identify any technical issues affecting your website’s SEO performance.

It checks for broken links, page speed issues, duplicate content, and other on-page factors that search engines consider when ranking websites.

You can analyze keyword trends, search volume, and related keyword suggestions to optimize your website’s content and drive targeted organic traffic.


  • Keyword research and tracking
  • Competitor analysis
  • Backlink analysis
  • Site audit and crawling
  • Rank tracking
  • PPC analysis
  • Customizable reports


  • Comprehensive keyword research and tracking capabilities
  • Detailed competitor analysis
  • User-friendly interface
  • Affordable pricing plans


  • Backlink analysis features are not as robust as some other tools
  • Some features may feel limited compared to competitors

Serpstat Plans:

Serpstat pricing plan

Serpstat pricing starts at $69 per month to $479 per month.

5. Screaming Frog

Screaming Frog

Screaming Frog is a powerful SEO Report tool that specializes in crawling and analyzing websites to identify issues and opportunities for improvement.

You can run an exhaustive website audit to uncover SEO performance issues.

The software crawls through your website’s pages, analyzing broken links, duplicate content, metadata errors, and other technical SEO elements. One of the notable features of Screaming Frog is its ability to analyze and visualize your website’s architecture.

Why do I use Screaming Frog?

It provides a clear overview of your site’s structure, showing how pages are interconnected and how search engines navigate your website.

This helps you identify any gaps or inefficiencies in your site’s structure, allowing you to make necessary adjustments for improved SEO. In addition to website crawling, Screaming Frog also offers powerful on-page SEO analysis capabilities.

The software analyzes individual pages on your site, assessing factors such as titles, meta descriptions, header tags, and keyword usage. It recommends optimizing these elements to improve your website’s visibility in search engines.

Screaming Frog also has a robust link analysis feature that allows you to view and analyze your website’s internal and external links.

You can identify broken or redirected links, review anchor text usage, and analyze link hierarchy to understand the overall link structure of your website.


  • Website crawling and analysis
  • Site audits
  • On-page optimization analysis
  • Link Analysis
  • XML sitemap generator
  • Customizable reports


  • Extensive website crawling and analysis capabilities
  • Detailed site audits and optimization suggestions
  • User-friendly interface
  • Suitable for both small and large websites


  • Limited keyword research and tracking features
  • Lack of competitor analysis capabilities


Screaming Frog Pricing Plan

Screaming Frog offers free and a paid license starting from £259 per year.

6. SpyFu


SpyFu is SEO reporting software focusing on competitor analysis and keyword research to help improve your website’s search engine rankings.

SpyFu is a comprehensive reporting software focusing on competitor analysis and keyword research to help improve your website’s search engine rankings.

It provides valuable insights into their competitors’ SEO strategies, allowing them to uncover their keywords, ad copies, and budget.

Why SpyFu can be your best friend?

You can quickly identify your competitors’ top-performing keywords and gain an understanding of their organic and paid search performance.

If you are an SEO Expert, you already know how vital this information is to identifying new opportunities to drive traffic to your website.

One of SpyFu’s standout features is its ability to track the ranking history of any domain or keyword. This makes it easy to monitor your search engine rankings over time and evaluate the effectiveness of your optimization efforts.

Additionally, SpyFu offers detailed reports that provide comprehensive data on keyword rankings, backlink profiles, and more.

The software also provides a range of valuable tools for keyword research. You can identify profitable keywords, analyze search volumes, and uncover long-tail keyword opportunities.

Another notable feature of SpyFu is its PPC (pay-per-click) research capabilities. It allows users to view their competitors’ ad copies, see which keywords they bid on, and even estimate their budget and ad spending.

This information is crucial for developing effective PPC campaigns and gaining a competitive edge in the paid search.


  • Competitor analysis
  • Keyword research
  • AdWords competitor research
  • Backlink analysis
  • Rank tracking
  • Customizable reports


  • Detailed competitor analysis and insights
  • Comprehensive keyword research features
  • User-friendly interface
  • Affordable pricing plans


  • Limited backlink analysis capabilities
  • Some data may not be as accurate as other tools


SpyFu Pricing plan

SpyFu offers different pricing plans starting from $39 per month.

7. Hubspot

Hubspot SEO reporting Software

Hubspot is a powerful all-in-one marketing platform with many features, including robust SEO reporting capabilities.

You will get everything in-house that is important for your website optimization.

Many leading business organizations use Hubspot as their lead platform. It comes with an all-in-one solution.

Why do I prefer this automated SEO Reporting Software?

Hubspot SEO reporting software lets you conduct detailed keyword research, helping you identify relevant keywords with high search volumes. It also includes a website audit feature that analyzes your website’s SEO performance.

This feature provides valuable insights on potential issues, such as broken links, missing meta tags, and duplicate content, that are important for improving your content and enhancing your website’s overall SEO health.

This SEO tool also helps to analyze your competitors’ websites and track their keyword rankings, backlink profiles, and overall search engine performance.

Another fantastic feature of Hubspot’s SEO tools is that they provide recommendations for optimizing your website’s content.

It suggests improvements like adding relevant keywords, optimizing meta tags, and improving readability. These suggestions can help you create SEO-friendly content.

This SEO software also allows you to track your website’s search engine rankings over time. You can monitor how your rankings fluctuate and identify areas for improvement.


  • Comprehensive SEO toolkit that covers all essential aspects of search engine optimization
  • User-friendly interface and easy-to-use tools, making it suitable for beginners as well
  • Robust keyword research capabilities for identifying high-value keywords
  • Detailed website audit feature to locate and fix SEO issues


  • Limited focus on backlink analysis, with more emphasis on on-page optimization
  • Pricing for Hubspot’s SEO reporting software can be high, especially for smaller businesses


Hubspot is the best SEO Reporting Software

Hubspot offers various pricing plans, starting from $15 monthly for their Marketing Hub Starter. The pricing may increase based on required features and services, including SEO reporting capabilities.

8. Google Search Console

Google Search Console

Google Search Console offers valuable insights and data that can help improve your SEO strategy.

Google Search Console provides data on your website’s performance in Google search results.

You can see the number of impressions your website is getting, the click-through rate (CTR), and the average position of your website for specific search queries.

This information helps you gauge your SEO efforts’ effectiveness and identify areas for improvement.

This SEO Reporting Software helps you to submit your sitemap to Google, making it easier for search engines to discover and index your web pages.

It also shows any crawling errors that may prevent certain pages from indexing. By fixing these errors, you can ensure your website is fully optimized for search engines.

You can see your website’s average position for specific keywords, the number of clicks, and the CTR.

This information helps you identify which keywords are working well and which need improvement. You will also get a mobile usability report highlighting any issues or errors that may affect the user experience on mobile devices.

Fixing these issues can improve your website’s mobile performance and increase its rankings in mobile search results.

You can also have a list of the websites linking to your website. This information helps you identify spammy or low-quality backlinks that may harm your website’s SEO.

You can disavow these links to ensure they don’t negatively impact your search engine rankings.


  • It’s a free tool provided by Google, making it accessible to all website owners.
  • It helps to submit your sitemap and check for indexing and crawling errors.
  • It enables you to understand the keywords and search queries driving traffic to your website.
  • Provides mobile usability reports to optimize your website for mobile devices.


  • The data is limited to Google search results, so it may provide a partial picture of your website’s performance in other search engines.
  • The tool may take some time to show accurate data, especially for newly added websites or web pages.
  • Some features, like link analysis, are limited compared to other dedicated SEO reporting tools.

9. Google Analytics 4

Google Analytics 4

Google Analytics 4 is powerful SEO reporting software. It provides everything you need about your website’s performance and helps you track and analyze various SEO metrics.


  • This SEO Reporting Software offers a wide range of data and metrics related to website traffic, user behavior, demographics, and more.
  • You can track important SEO metrics such as organic search traffic, keyword rankings, bounce rate, time on site, and conversion rates.
  • GA4 helps you to set up goals and track conversions
  • Offers customized Report
  • You can integrate with other Google tools, such as Google Search Console and Google Ads.


  • Complex setup for advanced tracking

Key Metrics in SEO Reporting Templates

On-page SEO Reporting Template:

  • Track PageSpeed API data for every webpage or website in your SEO process
  • Monitor on-page optimization efforts and make necessary improvements
  • Analyze meta tags, headings, content, and internal linking structure for better search engine visibility

SEO Backlink Analysis Template:

  • Utilize the Backlink API to analyze backlinks pointing to your website
  • Evaluate backlink quality, anchor text distribution, and identify spammy links
  • Conduct competitor analysis, find opportunities, and improve your backlink profile

SEO Keyword Tracker Template:

  • Automate keyword research and track keyword performance using the SerpStat API
  • Monitor keyword rankings, identify trends, and optimize keyword strategy
  • Track keyword opportunities and stay ahead in search engine rankings

SEO Strategy Template:

  • Perform keyword analysis for your website using the Keywords API
  • Develop a comprehensive SEO strategy based on keyword research and competitor analysis
  • Set goals, track progress, and optimize your SEO efforts for better results

Off-page SEO Metrics Template:

  • Keep track of off-page SEO metrics using the Moz API
  • Monitor domain authority, backlink profile, and other off-page factors
  • Identify opportunities for link building, improve off-page SEO performance, and boost search engine rankings.


The best SEO reporting software should provide:

  • Real-time data updates.
  • Comprehensive SEO tools.
  • Essential SEO metrics.
  • Tracking dashboards.
  • Visualization means for client reporting.

It should also offer features such as on-page SEO checkers, white-label options, and integrations with other tools to streamline data sharing and evaluation.

The software should be able to address technical SEO issues, monitor PPC performance, analyze social media marketing, and track campaign performance effectively.

A professional SEO report generated by a suite of SEO tools with white-label features is essential for a digital marketing agency to demonstrate the impact of its strategies on clients.

Semrush can meet all of these needs. So, what are you waiting for? Try Semrush’s 7-day trial right now!

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